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Phsychological studies have proven that there are certain words that can help you turn your prospects on and motivate them to buy from you. Here is a list of words that can help you do just this... "FREE" is a very powerful word. Do not advertise "Free samples" if you expect the user to pay for postage or something else. If you abuse this word (or any others in the list) you've lost your credibility and your sales will plummet. Free means that the consumer will not have to pay for anything! After you've written sales material... NEVER send it out immediately. Always put it aside for at least 24 hours and then come back and read it... almost always you'll find mistakes or points that could use some improving to make your message more enticing to the reader. You should also show your writing to your friends and have them critique it. |
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