This Dynamic Document provides you with a "cutting edge advantage" over much of your competition, giving you the results that you've been waiting for. Don't Skip ANY of this document - read it from beginning to end otherwise you could MISS VALUABLE INFORMATION & EXAMPLES !!!.
Imagine opening a flood of traffic to your site because YOU know all the right strategies. This document covers Everything about WEB Page Design you MUST Know to get your pages Listed at The Top, and STAY THERE !.
There are many reports on this subject, and a large number of these are either "Out of Date", or a "pathetic 2 or 3 pages full of misinformation". Some people have had their sites Completely BANNED from major Search Engines by following techniques recommended in other reports, without having any idea that this could happen to them !.
Utilizing this POWERFUL information will enable you to achieve Top end Search Engine Listings for ALL of your "Well Keyword Targeted" Web Pages, squash your competition, and ROCKET your sales to the Top with your listings !.
plus much,much more!!!
Print This Information - Write Your Plan !. =========================================== Print out this information and read it several times. Use it to help you plan your strategy for getting your site Listed at the Top of the Major Search Engines. Once you have your "WRITTEN PLAN" procede to implement it !. YOU MUST HAVE A WRITTEN PLAN !. =============================== Always Write Your Plan, and go over it several times before you try implementing it. Failure to do so can result Miserable Failure !.
There are many search engines on the WWW now, and new ones are coming on line all the time. The well established or major search engines are continually jockeying to gain higher rankings in "The Search Engine Wars" To this end, they are continually striving to make their engines better, or more appealing than their competition. This means they may change the way their engines appear, index documents, accept submissions and so on. So, when you manage to get your Web Pages into Top Search Engine Positioning, you then have the challenge of keeping them there !.
Content of your Web Pages which determine how they will be indexed or rated, varies between the search engines. So YOU as a Web Page designer must understand the basics of "How these Engines Work", so you can then plan an effective strategy to put Your Pages at the Top !.
All aspects of your Web Pages are important, both to the Search Engines, and the Web Surfers you want to attract to your site. These aspects include standard HTML Tags such as "TITLE", and "META TAGS", the "Extremely Important 1st Paragraph" of each Web Page, Case Sensitivity, and relativity rankings just to name a few !. All these are well covered in this document, plus much much more.
The key to gaining Top Search Engine Positioning is "EVERYTHING COUNTS" !!!. Your page TITLE, the META TAG content in the <HEAD> section of your document, and the contents and layout of the document itself - especially the first 200 to 250 characters of visible text on each page require particular attention.
The page TITLE, "Keywords" and phrases are the basis of successful search engine positioning,and are referred to throughout this document. Keywords and phrases should be incorporated into your Page Title, Keyword and Description Meta Tags, your Opening Paragraph (used as the Description by many Search Engines), and in Images (not the Graphic Image, but using the ALT attribute of the <IMG> tag). You will be taught "How to Choose", and "Where and How to" use Keywords to gain the best search engine positioning you possibly can.
KEYWORD TARGETINGis in essence, the main key to successfully gaining a Top Listing Position, however, to Successfully Target the Right Keywords for YOUR site requires Careful Planning. Targeting Several Sets of Keywords should be your end goal, though trying too much all at once can be Very Time Consuming - even Overwhelming.
You will find as you venture into setting up a Web Site, and trying to get your pages listed "At The Top", that there is quite an Art to it !. When you submit your pages for the first time, Don't be Disappointed or Discouraged if you don't get up the top straight away !. Very few people ever manage to get things off to that good a start. You will learn to check where you got listed, look at the top listings with the same search criteria, then redesign and resubmit !. You should not expect to design a good site that will list at the top overnight. It will take practice and patience.
As you learn, it is likely that you will end up re-designing your entire Web Site, more than once. You will find yourself thinking of new keyword sets you want to get the top listing for, and incorporate them into your site. You will find yourself thinking of new and better strategies for achieving this, which will sometimes require a good amount of site modification. This manual is designed to help you think of all these things, and provide the tools necessary to enable your success !.
DON'T Skip ANY Part of this Document !. If You Do, you will MISS IMPORTANT INFORMATION !!!.
It is important that you get your own "Domain Name" if you want to market on the Internet effectively. There is more than one reason for this.
First of all, when you register a domain name, it belongs to you. So if you change your service provider at any stage for whatever reason (there can be any number of reasons for changing providers), you don't have to start from scratch again - Your Domain Name Stays With You !. Your "Domain Name" can be transferred to your new service providers servers, so as far as the rest of the net world knows, nothing has happenned - your still there at the same address !. All your Web Pages can be put up on the new host "As They Are" and your e-mail addresses remain valid too, so all your "Net Communication" remains intact. For anyone who is serious about what they are doing, this is extremely important !.
The other important things a domain name does for you, are to provide recognition - pick a domain name which can be related to your company, trading name, or products !. For example, Nico Mak Computing, Inc., are the makers of WinZip(TM) , and they have a Domain Name at www.winzip.com.
Secondly, this avoids your pages having a "Tilde" (~) address like :
http://someones.server.com/~yourname/yourpage.html
One of the reasons this is now so clearly important, is that page addresses containing a "Tilde" are being "Excluded from some Directories" and search engines. This may become more the case as time goes on, and really, there are quite good reasons that some Directories and Search Engines are doing this. A "tilde" in a URL address is considered the "Mark of a Personal Home Page". There are so many "personal home pages" out there, and many of these just get put up one month and are gone without a trace so quickly, it becomes a waste of resources for the Search Engines and Directories to bother with them. This is particularly true for the Directories which use humans to review submissions and update their directories - this takes an enormous amount of resource.
If you already have Web Space without your own domain name, start planning now to register your own domain and move to it as quickly as you can. You should make this your priority, rather than putting in a huge effort promoting your present site.
*** WARNING ***DON'T SPAM the Search Engines when you have your OWN DOMAIN NAME established. If your Domain gets Banned from the Engines, your efforts, and your Domain Name are Wasted !.
Get your Own Domain Established, then Promote with all your Energy !.
Too many Web sites are "cluttered" with graphics, and with no support for text only browsers or users who like to leave "Auto Load-Images" turned off. Many sites use graphics exclusively, therefore losing all the would be prospects of this group (which is larger than you may think). Another BAD mistake made by many web designers is exclusive use of FRAMES. Again, people without FRAMES capable browsers often get completely ignored, not to mention ignoring requirements for the search engines !.
A Note on Frames and Search Engines.------------------------------------
As stated above, FRAMES is a "NetScape" extension to the HTML Language, but unfortunately there are a LOT of NON-FRAMES capable browsers in use. Web pages that exclusively use FRAMES, simply cannot be read by any text-only or non-frames capable browser.
If a text-only browser can't read your page, NEITHER CAN THE SEARCH ENGINES !.
FRAMES users are missing a big slice of their potential market when they ignore these facts. If you feel you must use FRAMES, provide for the search engines, and those with text only or non-frames capable browsers too !!!.
Read on to find out how.
------------------------
Graphics should be kept to an absolute "Minimum". Use them only where they add real value, and keep the image files reasonably small. If you need image files in the region of 10-30 Kb, then you only want 1 or 2 on a page, otherwise people with relatively slow connections will abort while waiting for your page to load. Some small images that can be very worthwile and tiny, could be Credit Card payment Logo's. These can often be in the region of 1.5 - 3.0 Kb, so they load fast and it's obvious to the prospect to click on the card to make payment for your product or service.
Another "Extremely Effective Use" of Small Graphic Images is not one that adds value to your page for the Web Surfer, but adds Indexing Value for the Search Engines. Your aim is to get your pages listed as high as possible under your chosen keywords. Some search engines index the ALT attribute of the <IMG> tag. Infoseek is a prime example of this. The trick here is to use a Small Graphic like a "bullet mark" as the image beside all the links on your page, and ensure you use your main target keywords in the "ALT" <IMG> tag attribute.
Read through the following section on Textual Links, and study the example to gain a thorough understanding of these concepts. Remember that you will only be successful if you fully understand All the Concepts in this Manual, and design them into your site correctly !.
Whenever you use graphical links, always make sure there is accompanying "Text" included in the link so those with Images turned off, or Text Only browsers can get around your site. This can be achieved in part with the "ALT" attribute of the <IMG> tag. Regardless of this, you should ALWAYS Provide an accompanying "Plain Text Link". The main reasons for this are as follows:
You will see in the following example why it is better to forget about using a graphic to "describe a link" (e.g: a 4Kb GIF file that says the word Products), and instead use "bullet graphics" with your Keywords in the "ALT" attribute of the <IMG> tag, and in the Plain Text part of the link !.
Follow this example through and you will see how careful planning and design are required from the outset, to gain all possible advantages over your competition.
This example uses the 2 words "Entrepreneurs Opportunities" as our targeted keywords, and a small bright graphic bullet (only 83 bytes) to highlight each link. We have to take "case sensitivity" into consideration too. Most people will search using all lower case, but you will still get some who leave their CAPS LOCK ON, or just capitalize the first letter of each word. The best strategy then, is to have fewer capitals, using mainly lower case.
Example, the ALT IMG tag attribute and Keyword Targeting:--------------------------------------------------------
<A HREF="http:athome.html"><img src="bullet.gif" border=0 alt="entrepreneurs opportunities at home"> Entrepreneurs Opportunities at Home.</A> opportunities for entrepreneurs that can be worked from home, both on or off the net.<br>
<A HREF="http:netops.html"><img src="bullet.gif" border=0 alt="entrepreneurs internet opportunities"> Entrepreneurs Internet Opportunities.</A> internet only based opportunities for entrepreneurs.<br>
<A HREF="http:einfo.html"><img src="bullet.gif" border=0 alt="entrepreneurs opportunities - information"> Entrepreneurs Opportunities - Information.</A> information to help find the right entrepreneurs opportunity for you.<br>
<A HREF="http:eadvert.html"><img src="bullet.gif" border=0 alt="entrepreneurs opportunities - advertising"> Entrepreneurs Opportunities - Advertising.</A> Best places to advertise your entrepreneurs opportunities.<br>
<A HREF="http:efinance.html"><img src="bullet.gif" border=0 alt="entrepreneurs opportunities - finance"> Entrepreneurs Opportunities - Finance.</A> How entrepreneurs can get finance for their projects and opportunities.<br>
Entrepreneurs Opportunities at Home. opportunities for entrepreneurs that can be worked from home, both on or off the net.
Entrepreneurs Internet Opportunities. internet only based opportunities for entrepreneurs.
Entrepreneurs Opportunities - Information. information to help find the right entrepreneurs opportunity for you.
Entrepreneurs Opportunities - Advertising. Best places to advertise your entrepreneurs opportunities.
Entrepreneurs Opportunities - Finance. How entrepreneurs can get finance for their projects and opportunities.
How are your Browser Image Options currently set, and what does the code (from the example above) look like ?.
The above example illustrates one of the Most Important Concepts of Web Site Design, incorporating Search Engine Keyword Targeting, Browser Compatibility, Economical and Advantageous Graphics use all together !.
In summary, using the above techniques achieves the following:
Proper keyword targeting like this is very important, and is a major key element to raising your pages search engine Relevance Rankings and hence their listing positions.
You should now understand how this technique, used properly, takes Maximum Advantage of the Smallest Graphics to Multiply you Keyword Density !.
The above example using Textual Links will be compatible with the widest range of browsers in use. There are a large number of sites now, which only cater to those using the features in the latest graphical browsers. Many of these leave you with the bottom line of "Get the latest version here or you can't browse this site" Some others (the more sensible ones) do provide a "Text Only" version of their site, or accompanying text in their links as in the example above.
If you have a large web site, it is easier to maintain "One Set" of pages which are able to be viewed by both graphics and Text Only browsers with ease. It is also "Better for Business" !!!. Remember this also applies to FRAMES. If you are contemplating using FRAMES, weigh up the pros and cons. Is it really worth the extra effort in design and maintenance with so many people using non-frames browsers ?.
Maybee the easiest way to weigh this one up is to answer 2 simple questions.
I couldn't even count the number of sites I have "written off" due to their poor policy of "Download this browser or sod off". Since I am usually on a Unix platform and they don't have a Unix version of the browser linked (or there may not even be one available) the choice is obvious - I SOD OFF !!!. (There are many others on the net just like me !.)
There are many things to keep in mind when designing a web site.
Use as many pages as you need, to cover everything you are trying to achieve with your site. This will vary tremendously from site to site. Don't try to put too much on one page, for example if you sell ten different products, you will probably want a separate page dedicated to each product, with its own TITLE, KEYWORDS, and DESCRIPTION for the search engines. You may need to incorporate extra pages into your site with the primary purpose of "Keyword Targeting". Keyword Targeting is something you will have to get a real grip on if you are going to be successful at maintaining top listing positions in the search engines. So, with the example of selling 10 different products, and dedicating a separate page to each one, you may not be able to target keywords sufficiently on any of them to get a top listing. It's likely that you will need to supply quite a bit of information on each product to get people interested enough to buy. Due to the largish amount of information on each page, your Target Keywords which you want to have people search and find your pages by, may not have a high enough word density in your product pages to get the high listing position !.
The first place to look at targeting your Most Important 3 Keywords in this scenario would be a page that links to all your product pages. If you sell a range of "Nutritional Supplements" you may consider the following type of approach.
If you have Other Sets of Keywords you want to use, then create other pages to target these. Using this same example, if your products were "Natural Herbal" supplements, you may want to try targeting these words. You could create a new page where you replaced "Nutritional" with "Natural Herbal", making your target "Natural Herbal Supplements".
Your MAIN Home page should contain some well presented information about the content of your site, and preferably some sort of giveaway like a "Download report", or perhaps an "Email to receive" report. Using the email option with an "Autoresponder" to service requests, you can deliver the report without any effort on your part, and use your autoresponder digest to start building a database of contact information.
Provide links to all your other pages (or main pages at least). Include compelling text descriptions (like headlines !) with each link that will draw the curious surfer to take a look.
Full contact details are essential. You should provide a contact persons name, e-mail to link, snail mail postal address, phone and fax numbers, and if possible a physical street address. Providing the fullest details will give your site more credibility.
Your MAIN Home Page should NOT be your "Only Home Page" !. A Major key to gaining maximum exposure is to treat all your pages as Home Pages for whatever they contain. Every page on your site must contain a link back to your MAIN Home Page. This may seem to create a little more work in both design and submission, but if done correctly is well worth the "Multiplied Exposure" it can gain.
Treating every page like a home page really just means the following:
Obviously every site is different is some way or another, but the basis of good site design to gain maximum exposure through the search engines remains the same.
Spamming is "Using techniques to artificially inflate the rating, relevance score, or index positioning for Web pages in a search engines directory".
This report teaches you how to spam the search engines if you want to, but BE WARNED, this can lead to PERMANENT REMOVAL of YOUR SITE from search engine indexes. Read on to find out more !.
You should be very careful about using techniques which are considered "spamming" . Search engines are cracking down on spammers, and may ban your pages or even worse, ban your entire site from their directories if you persist in using these techniques.
Getting banned from the top search engines can COST YOU Considerably !!!.
BE WARNED - *** Once You Are Banned, Your Stuffed. ***.Getting banned is expensive !!!. The bottom line ?. Lost Business, Lost Time, Lost Money, and the expense of moving your site and getting re-established. Getting re-established can mean setting up from scratch again, including obtaining new Web Space, Domain Name registration etc.
You CAN compete with the spammers !!!. Great Web Page Design CAN achieve the best search engine positioning. This report teaches you the basis of good Web Site and Page Design. Good overall design will always be the best option for those offering something of value. The search engine designers are constantly striving to improve the value of the service they provide on the WEB. The current move is toward "stamping out the spammer", so those who provide good content will be placed where they belong - at The Top !!!.
You can spam the search engines without much risk if you can afford to buy WEB space on more than one server, and are prepared to risk losing it !. What you do is get some cheap space on a second server, on a month by month basis so you won't care if it gets banned. You use this "cheap" second server for all your "risky spamming" practices, like creating fast "Pointer Pages" (client pull) loaded with keywords to send people to the pages on your main server. There is no point in trying out spamming techniques which you "know" will likely get you in hot water, but use this to see how far you can push things without getting banned.
Usually because they don't know how to design good Web Pages !!!. That's it in a nut shell !. Have a good look at some of the trash out there on the WEB for yourself. Many of the spammers who do achieve a high search engine rating deserve to have their pages banned !!!.
You MUST start with a good TITLE for ALL your Web Pages !!!. I cannot stress this enough, remember the title is the first thing seen by a "searching web surfer", so if your page title doesn't grab the surfer, they'll skip on by !.
How Quickly do YOU Scan a List of Search Results or Links ?.
The "Unconscious Mind" SEES and RESPONDS to "Keywords" passing by quickly on a screen. Try it yourself and see how your eyes can instantly catch the "Keywords" that most interest you, even with a screenful rushing by at high speed !. You often find yourself "backing up the page" and saying to yourself, "I thought I saw that" - then proceed to click on the link !.
The HTML tag "TITLE" creates exactly that, the TITLE for your web page. You must have a good, descriptive title for each and every page on your site. The title of your page is like an "Advertisement Headline".
Your title should be informative and use POWERFUL "Keywords" and phrases, just as a good Advertisement Headline does - it MUST attract attention. (You also use this strategy elsewhere - e.g. in the description meta tag).
The TITLE is the first thing displayed by the search engine listing, and is usually "Highlighted" so it stands out and is easily read. When people browse the results of a search, their "Unconscious Mind" will easily pick the "Keywords" which interest them most in the TITLES. If your TITLE doesn't GRAB the reader, then they won't go on to read the description.
The Page Title should contain your "highest ranking keywords" wherever possible, without being too long. It must also "make sense", it must not just be a list of keywords !. Most Search Engines place a big "weighting" on the contents of the page TITLE, by word count and percentage, or in other words "word density". The same goes for your document text, particularly the text within the first paragraph (or 200 - 250 words).
So if your TITLE has 10 words, each word comprises 10% of your TITLE. If your TITLE has only 4 words, each word comprises 25% of the TITLE, so each word would "weigh heavier" as a "Keyword" in your document, and in searches. (Words like "of, the, and, for" etc. are ignored by the engines.)
Within your document text, keywords are ranked similarly. Each search engine has its own "Algorithm" it uses, but the basis of these algorithms is similar - they work on Word Density. If the text of your page has 1000 words, and your Main Keywords only appear once, the page will achieve a poor rating. If you have 3 main keywords, they appear in your TITLE, in your META TAGS, Your opening sentence of your first paragraph, in the ALT attribute of the <IMG> tag, Textual Links, Descriptions of your Textual Links, and are well placed and repeated in the pages Text, you will achieve "High Word Density" for your Keywords under which want to be found. This is what you MUST DO !!!.
See the following example TITLES and analysis.
Example 1: - contains 6 "real" words - Index, Nutrition, Supplements, Promoting, Health, Vitality. So each of these words comprise 16.66% of the Title. The 2 words "Index" and "Promoting" are quite useless words, and "water down" the weighting of the more important words in the title. Not many people are going to include either of these words in their search for "Nutritional Supplements" , are they ?. Removing these 2 relatively useless words brings us to example #2.
Example 2: - contains 4 "real" words. Notice here I have changed the word "Nutrition" to the adjective "Nutritional" . This is because if someone types "Nutritional" into the search engine, the word "Nutrition" will not show up - but if they typed "Nutrition" and our Title contains "Nutritional" it will be found by the search.
Use adjectives ("Nutritional") or adverbs ("Nutritionally") where they are appropriate - in other words, where they fit correctly and make sense.
The same applies for using plurals wherever possible as in "Supplements" rather than the singular "Supplement" . If our title contained the singular, a search for the plural would not find it !. This example is definitely far better than Example #1, giving each word in the title a higher weight (25% compared to 16.66%). In general, these 4 words will then be given a higher weighting as a "Keyword" within your document text.
Example 3: - contains only 2 words. The words "Health" and "Vitality" have been removed simply because they are not likely words for people to search on, so are serving more to "water down" our more important "Keywords". This example may actually be a little too extreme. For a real Web page title, the addition of one or two appropriate keywords could improve this - for example if your focus was on "Natural" products, "Natural Nutritional Supplements" would improve the title dramatically. To take this another step, if your products are herbal, then : "Natural Herbal Nutritional Supplements" may be the best choice.
When deciding on the right "Keywords" to use in your page TITLEs, remember Your Best Tool for assistance is the Search Engines !!!. Use the search engines to help you as described in the section:
Keyword meta tags - and Choosing Your Keywords.
----------------------------------------------
Keywords and phrases should be included in the TITLE, META TAGS, and contents of your web pages.
Many people already know what META TAGS are and many use them, but most make rather "Ineffective Use" of these Extremely Powerful Tools.
META TAGS are one of the most important parts of your web site. Some search engines use Meta Tags to get more information about the contents of your web site.
META TAGS never actually show up as visable text on your site, they can only be read by "viewing a page's source code". The strategy of using META TAGS to FULL ADVANTAGE is only used by a small percentage of sites on the web, so you won't be the only one using these strategies. Even so, it is Absolutely Essential to Your Success !.
The <META> tag has three attributes, they are : NAME ( Name indicates "Key" of the "Key / Value" pair.) HTTP-EQUIV ( Creates new HTTP header field with this name.) CONTENT ( use to set the "Value" of "Key / Value" pair.)
Meta tags provide additional information about your document, for example Keywords for Search Engines, special HTTP Headers to use for retrieving the document etc. In general, you would use the tag when there isn't another HTML tag you could use to supply the information. Information is usually supplied as "Key / Value" pairs.
"NAME" or "HTTP-EQUIV" attributes provide the "Key" or "Header Field" Name, and the CONTENT attribute supplies the "Value" for that Key.
Examples: -------------------------------------- attribute = key content = value <meta HTTP-EQUIV="refresh" content="3;url=http://www.there.com/page1.html">
Looking at the above example and information, you can see that the HTTP-EQUIV attribute creates a new HTTP response header, using the "refresh" directive for it's key. So the HTTP Header is created with the name "refresh", and it's value is set by the "CONTENT" attribute to:
"3;url=http://www.there.com/page1.html"
refresh: 3; url=http://www.there.com/page1.html
See the section "Pointer Pages (client pull), Keywords, & Hiding Your Code." below for further information on how to take advantage of the Powerful HTTP-EQUIV attribute and the "refresh" directive.
Examples : --------------------------------------
attrib = key content = value <meta NAME="author" content="your-email-address-here">
author: your-email-address-here
attrib = key content = value <meta NAME="published" content="Mon, 14 July 1997">
published: Mon, 14 July 1997
attrib = key content = value <meta NAME="keywords" content="Search Engine Secrets">
keywords: Search Engine Secrets
All META TAG codes are placed inside the <HEAD> section of your HTML code.
Here's an example: ------------------
<HEAD>
<TITLE> Search Engine Secrets </TITLE>
<meta name="description" content="Learn the Secrets of the Search Engine Pros !. Get Listed at the Top Every Time !.">
<meta name="keywords" content="search engine secrets, search engine spamming, search engine listing, search engine tutorial, search engine design, web page design, web design secrets, web marketing, internet marketing, html secrets, html page design">
</HEAD>
Many people use unimaginative, bland descriptions for their pages. You must write a description that PULLS people to your site. The "description" is like an advertisement HEADLINE. If the HEADLINE doesn't GRAB the reader and act like a MAGNET to the advertisement, it simply won't get read. Treat the "description" in your meta tags EXACTLY as you would an advertisement HEADLINE. The same can also be said for the TITLE. You MUST use POWERFUL words and phrases in your "ad headline" to attract attention. Here are some simple examples of Powerful Words and Phrases.
POWERFUL, EASY, FREE, GUARANTEED, MONEY, PROVEN, SAVE, BEST, REVOLUTIONARY, SECRET, THE BEST, KEPT SECRET, UNBELIEVABLE, FANTASTIC, ONE TIME OPPORTUNITY, FOR A LIMITED TIME ONLY, NEW, IMPROVED, STATE OF THE ART, SUPER, SAVE, CASH, DISCOVER, HOT, HOTTEST, MUST SEE TO BELIEVE, TOTALLY EFFECTIVE, EXPLOSIVE
You should try to use the Same Keywords in your "description" meta tags, your "keyword" meta tags, TITLE , and the opening of your first paragraph of text.
Some search engines use the "description" meta tag to provide a summary for your web page in their search listings, however there are many search engines which don't make use of meta tags at all. Most of these will use only around the first 25 Words or 200 - 250 characters of the first paragraph from your page, so the opening of your first paragraph becomes the description.
See "Keyword meta tags - and Choosing Your Keywords." (below)
Using this marketing strategy can get you more site traffic than you would believe possible. Remember to write your WEB site descriptions in your META TAGS like order pulling advertisements, and be ready for your WEB traffic to EXPLODE !. This technique alone can improve traffic by over 1,000% !!!
The "keyword" META TAG is equally important, and is the most commonly used form of "META TAG search engine strategy". Many people already know about keyword meta tags, and still only a select few actually use them effectively.
First, develop your own personalized set of keywords and phrases to guide people to your site. You will need several KEYWORDS, although you can have as many as you like. You must choose your keywords according to the Page Content, and the kind of traffic you are trying to attract.
Phrases are more likely to be successful than single words. Often, a mix of both phrases and single words works best. Try the following steps to "Find Your Top Competition" - and then get to work on getting listed above them !.
Search the web for your competition. A good starting point could be Yahoo : http://www.yahoo.com/
(There is a Links list of many search engines at the end of this document)
Type in the URL, use your Bookmark, or use the links in this document to go to a search engine, such as "yahoo.com":
http://www.yahoo.com/
Using yahoo.com as an example, after determining the results from this site (as outlined following), you can launch the same searches from the "yahoo page" to other search engines like Webcrawler, Altavista, Infoseek and many more. When you have located a search engine, procede as follows.
Type a "keyword" or "phrase" into the search engine and check the results.
Note: When searching for your competition, avoid using plurals, adjectives, adverbs etc. in your search "keyword" or "phrase". Remember our "TITLE" examples above ?. If you avoid using plurals etc. in your search for competition, you won't miss those who neglect or don't know this rule. If you do use plurals etc., you'll miss all the sites which neglected to use them, so taking "nutritional supplements" as an example, you should search for "nutrition supplement" !. You must also take "Case Sensitivity" into consideration. Some of the search engines are case sensitive, at lease to some degree. You should always design your own pages with this in mind. Type in your search keywords in lower case only, and repeat the search capitalizing just the first letter of each word, then repeat again capitalizing everything. Compare the results of each search. Some search engines, (the case sensitive ones) may return vastly different results on each search. (Check AltaVista and Infoseek for good examples). When you find a case sensitive search engine where the same site keeps the top listing for upper and lower case searches, check their code carefully - they have done a good web page design job !.
Go to the #1 site listed by the search engine, and try looking at their source code. Your browser should provide this capability under the
View or File menu bar. ( For Netscape it's under View - Document Source. ) - - - -
If you can view their source code, then you have STRUCK GOLD !. Save this code so you can use similar (hopefully even better) code in your pages to get the #1 Listing Yourself !. Study their code and ask yourself, "what is unique about this code that may account for it being listed at the top" ?. Look at the #2 listing and do the same - compare these and look for clues !. If you can't view the source code don't be too surprised, this means the author knows how to "Hide Source Code" - something I will tell you how to do a little further on.
Meanwhile - continue as follows...
Note the TOTAL number of results the search engine returned. The smaller this number, the better. (Higher numbers mean more competition to beat.)
You may want to repeat the above search and note steps, using several different "Keywords" or "Phrases" which you would expect "Most People Looking for What You Provide" would use. Remember to repeat this on different search engines - you may find dramatic differences !.
Study all these results "Very Carefully" to help you decide on which Keywords and Phrases will have the best chance to put YOU at the TOP !. Now it's time to choose your KEYWORDS !.
Choose at least the 3 most important Keywords. Use these in your Title, Description, meta tags, and in the opening of the 1st Paragraph of your pages text content. Remember, the beginning of the 1st paragraph of your Web page will often be what is displayed by a search engine after the title. (Unless the search engine uses the "description" meta tag for this).
Always remember that a "reasonably narrow" set of keywords and phrases which relate well to your product or service on a well designed page, can usually provide the best results without the risk of "spamming", and getting banned !!.
Before you go submitting pages to the search engines, Check Your Meta Tags to see that they are acceptable. This can save you a lot of time !. If you don't check them and find they get rejected because of suspected "spamming", it's just more lost time !.
There is a Great Tool you can use for Free sitting on the net. This tool will inspect your page, analyze the Meta Tags, and give you a report. The tool I am referring to is called
Meta Medic at http://www.northernwebs.com/set/setsimjr.htmlWhen you have your page up and ready for testing, go to "Meta Medic" and enter the URL of your page. From the instant report you get, you will see if there are any changes required in your meta tags. Keyword tags can be quite large but don't always need to be, so if the Meta Medic Report tells you that your Keyword tag is only say 50% utilized and you can consider adding more keywords, Don't Worry too much !. What you really need to keep in mind is "Who's your Top Competition, and Why are they in the Top Listings". You may even find that your top competition doesn't use any meta tags, or that they only contain a few words or phrases !.
Whatever you do, Always Check Your Top Competition Using the Search Engines, Analyze Their "Entire Page" Then make yours better.
Although meta tags Can Play an Important Role, they are no good just by themselves - Quality Content and Layout must always be the primary goal. "Quality Meta Tags" are a powerful trimming if used correctly !.
Keyword packing is "numerously repeating your keywords" on a page. This strategy is known as "Spamming" , and personally I do not recommend it. Why ?. Because it can prevent your pages being listed at all on some of the top search engines like Infoseek, and can at worst result in your entire site being Permanently Banned !!!.
Before trying this type of strategy, you should try to get a good positioning by using a reasonably narrow set of keywords and phrases which relate well to your product or service. Using a narrower set of keywords and phrases with a well designed page can usually provide the best results without the risk of getting banned !!!.
It is possible to make this strategy work by packing many different keywords (don't repeat the same words) at the bottom of the page, provided you do NOT try to hide them by coloring the text and background the same. This strategy is getting harder to use successfully without "spamming" , because repeating the same set of keywords and phrases over and over is is considered exactly that. To be successful, you need to find as many keywords and phrases you possibly can which actually relate to you product, service, or subject matter. Using unrelated keywords and phrases is also considered spamming.
Many people seem to practice this technique so I will cover it briefly here, but BE WARNED - *** Once You Are Banned, Your Stuffed. ***. Getting banned can be expensive !!!. The bottom line ?. Lost Business, Time, Money, and the stress and expense of moving your site and getting re-established.
A common practice is to pack keywords towards the bottom of the page, and "comouflage" them by making the text and background the same color. The practice of hiding text by making it the same color as the background is definitely considered as "spamming", and may result in your pages being permanently banned by some of the top search engines such as Infoseek. The following information on Color Control contains all you need to know in order to hide text.
How do you make the text and background colors the same ?. There are two methods available, these are : 1) the "TEXT" attribute of the html <BODY> tag. 2) the "COLOR" attribute of the html <FONT> tag.
The one you choose will depend on individual requirements, but the most common choice is #2, the "COLOR" attribute of the html <FONT> tag. This is because hiding normal text with choice #1 effects the entire page, and there is usually some "normal text" which the author wants visible. Using the html <FONT> tag only effects the text within the begin and end <FONT> tags.
The <BODY> tag has the following attributes for defining colors in your documents, where "rrggbb" is replaced by the Hexadecimal (base 16) RGB value to make the color (RGB = Red Green Blue). Each color is represented by 2 Hexadecimal digits, the higher the value, the brighter the color. So black is defined as "000000" and white is "#FFFFFF". Adjusting the individual values for rr (red), gg (green), or bb (blue), you can create any color you like.
BGCOLOR="#rrggbb" Specifies the color for the background. TEXT="#rrggbb" Specifies the color for normal text. LINK="#rrggbb" Specifies the color for unvisited links. ALINK="#rrggbb" Specifies the color for active links. VLINK="#rrggbb" Specifies the color for visited links.
To set the Text and Background colors both to white, you would use the following BGCOLOR and TEXT attributes in the tag as follows :
<BODY BGCOLOR="#FFFFFF" TEXT="#FFFFFF">
Since this defines text and background for the entire document, there won't be any visable "Normal Text" on the page at all. This is OK if you only require Graphics and Links on the page, otherwise you need to use the Color attribute of the <FONT> tag for hiding text.
The "COLOR" attribute of the html <FONT> tag can be used to set text color anywhere on the page, but is not supported by all browsers. Netscape 2.0 up and Internet Explorer support the COLOR attribute, but as yet this is not officially part of the HTML 3.0 specification.
As you would expect, the same "#rrggbb" system is used to define the colors as described above for the <BODY> Tag. Here is how it works.
Simply surround the text you want colored within begin and end <FONT> tags with your defined color like this.
Here is some <FONT COLOR="#C0DCC0"> Grass Green Text </FONT> and this text is Normal, but look at this <FONT COLOR="#FF0000"> Really Red Text </FONT>
If supported by your browser, this is what the above code produces ...
Here is some
Grass Green Text and this text is Normal, but look at this Really Red TextHere is a list of Hexadecimal values used to create some common colors:
Color Value ----------------------- White FFFFFF Black 000000 Red FF0000 Green 00FF00 Blue 0000FF Yellow 00FFFF Purple FF00FF Brown 996633 Cream FFFBF0 Cyan 00FFFF Light Grey C0C0C0 Medium Grey A0A0A4 Dark Grey 808080 Dark Red 800000 Dark Green 008000 Dark Blue 000080 Dark Yellow 808000 Dark Purple 800080 Grass Green C0DCC0 Sky Blue A6CAF0
Some other reports on this subject will recommend this practice of packing and hiding keywords in your text, and other "spamming" techniques which can also see your pages pemanently banned !!!.
For detailed information on Search Engine "Spamming", go to
http://www.infoseek.com/Help?pg=spam.html
<HEAD>
<TITLE>#1 Computer tape hardware media and software solutions</TITLE>
<META name="description" content="Top brands, best prices and support for all mag tape hardware and software requirements. Including QIC, DAT, 8mm, DLT, 9 track, video, backup and data / media conversion software, for DOS/WIN, NT, and Unix.">
<META name="keywords" content="magnetic tape, scsi, computer hardware, software, qic, dat, dlt, 8mm video, computer backup, data conversion, magnetic helical scan, tape hardware, backup software, 9-track, 9 track 1600 3200 6250, digital, Magnetic Tape, SCSI, Computer Hardware, Software, QIC, DAT, DLT, 8mm Video, Computer Backup, Data Conversion, Magnetic Helical Scan, Tape Hardware, Backup Software, 9-Track 1600 3200 6250, Digital">
</HEAD>
<BODY>
Our full range of computer tape hardware, media, backup and data conversion software solutions can be tailored to meet the most demanding requirements. All products carry full manufacturers guarantees, and free phone / fax support for all software products. Our innovative solutions provide you with the best price / performance, and reliability available on the market.
Rest of page including other keywords etc etc...
</BODY>
#1 Computer tape hardware media and software solutions
------------------------------------------------------
Top brands, best prices and support for all mag tape hardware and software requirements. Including QIC, DAT, 8mm, DLT, 9 track, video, backup and data / media conversion software, for DOS/WIN, NT, and Unix. http://www.number-1.com/solution-1.html
#1 Computer tape hardware media and software solutions
------------------------------------------------------
Our full range of computer tape hardware, media, backup and data conversion software solutions can be tailored to meet the most demanding requirements. All products carry full manufacturers guarantees, and free phone / fax support for all software products. Our innovative solutions provide you with... http://www.number-1.com/solution-1.html
No Title.
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By Willyou Readit and Noyou Wont. DeadWebPage Designs. 1-800-WILL-YOU-CALL http://www.deadwebdesign.com. (C) Copyright 1997 by Willyou Readit All Rights Reserved. Version 1.2.3.4 This page is dedicated to ... http://www.deadwebdesign.com/badpage.html
No Title.
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|Back to Home Page|Products|Services|Prices|Demos|Agents|Literature|
"the SYMBOLS COME FIRST". That's right, the SYMBOLS - starting with the Exclamation Mark !.
!#$%&'()*+,-./
Then the digits 0 through 9
:;<=>?@
"#1 Mortgages Brokers Services"
You Don't Want a Law Suit !!!. ------------------------------
Pointer Pages (client pull) can be used to get your pages listed under numerous keywords, and to "Hide Your Source Code" from prying eyes !. You can pack these "Pointer Pages" with your keywords, and let them bring you numerous listings under your Keywords, and a flood of traffic to your site. Read on to find out how this works !.
The key to this strategy is the "refresh" directive of the META TAG attribute:
HTTP-EQUIV
which can be used to implement the technique known as "Client Pull" . This technique can be used to instantly take the client browser to the page you want. We refer to Web Pages using this technique as "Pointer Pages". Other special effects can be created (animation for example) using "client pull", however this will not be discussed here. You should always include a link to the targeted page in the body of pointer pages, so that people using browsers which don't support this operation can get to your page.
Here's an example:------------------ <HEAD> <meta http-equiv="refresh" content="3;url=http://your.server.addr/your-page.html"> </HEAD>
Meanings in the above tag are :
attribute = key content = value http-equiv="refresh" content="3;url=http://your.server.addr/your-page.html"
Meaning for the "content value" is: content="DELAY_IN_SECONDS; Web_Resource".
Web_Resource MUST specify the "FULL URL" to the target page for loading. Relative page addressing cannot be used.
So, the above HTTP-EQUIV meta tag says "Refresh this browser in 3 seconds, by loading the URL "http://your.server.addr/your-page.html"
Using a very low value for the "DELAY_IN_SECONDS" is now a contentious issue, and can be considered "spamming" as outilned above. Previously you could use a value of "0" without any worry, but these days it is safer to choose a value of around 5 seconds or so. You can still be fairly safe, and have a good chance of hiding your source code !.
Pointer Pages
are the secret that can hide your source code from prying eyes, because (for many browsers) the clients browser will almost "Instantly" (after the specified delay) load the page targeted by the "http-equiv" meta tags URL reference. This is the perfect opportunity to pack your page with a large number of keywords, without them being seen by others. Even if the surfer uses their "Back Button" to go back to your pointer page, after the specified delay they will be sent "Forward" to the targeted page again. Imagine with a delay of 5 seconds, this is all the time they have to view or try to save the Pointer Page !.Better still, use the "Pointer Pages" strategy to create "Well Designed Leader Pages" with the express purpose of "pulling" your main, or other targeted page. Creating a well designed leader page can be as simple as taking the page you want to target, then make minimal but recognisable changes to it. Then add the HTTP-EQUIV meta tag and refresh directive to "pull" the targeted page, and save this as a different page and URL.
Don't just copy the page and save as a different URLas some will teach you to do. This is considered "spamming", and can get your pages penalized or banned. Pointer Pages are a valuable tool if used correctly. Read on through the sections below "Multiple Listings with Pointer Pages", and "Pointer Pages as a Positioning Tool". Make sure you understand and realize the value of this tool and its proper application !.
Note that above, I say (for many browsers) - this is because it is the WEB browser, NOT the server which takes the action of the "refresh" directive in the META TAG to load your targeted page. The "refresh" directive is new in the HTML 3.0 specification. Many people are using Netscape, which DOES obey the http-equiv META TAGs "refresh" directive. However, people using text only browsers, or as in my case, I mostly use a Unix platform and NCSA Mosaic (Source Code Compiled by myself) which lets me spy at these pages !. I guess that's one advantage of being a programmer, having these resources available has been very valuable at times. (and can also drive you nuts !.).
Pointer Pages can be a Very Powerful Weapon for Direct WEB Marketing !. ============= ====================
Some reports will tell you - "To get more than one page with the same search engine, all you have to do is copy the HTML code of your Pointer Page and save it as a different page with a different URL."
DON'T - this practice is now considered "spamming", but it can be beaten !.
The key to gaining multiple listings under multiple keywords is just as I outlined above in the section on "Creating Well Designed Leader Pages". What you do is make minor changes (not just a word or two), for example change some of your keywords, and make a change to your first paragraph, then save it as a different page and URL with the HTTP-EQUIV attribute set to "pull" your targeted page. (Don't forget to include a link to your targeted page in the body of the pointer page)
Now you understand the basic use of the Pointer Page strategies, but that's not all they are useful for. Pointer Pages are also a useful tool to help you "Tune your Search Engine Positioning", and can also help you "Steal Traffic from your Competition" !.
Read on to find out how !.
Use your pointer pages as a tool to help "tune" your positioning . Remember you can create as many pointer pages as you like. Don't create too many though, otherwise you could lose track of what you're doing with them. Imagine "getting lost in a sea of pointer pages" !. Also, you will want to keep these pages permanently since people may have them bookmarked and use them to return to your site. You can remove pages from search engines listings if you really want to, but you shouldn't want to !. The more listings you have the better !.
So try different things in your pointer pages - different keyword lists and ordering, rewrite your first paragraph - even rewrite the entire page !. These are the pages you can and should experiment with, NOT your main pages !.
Note which of your Pointer Pages get the higher positionings on various search engines. When your pointer pages achieve higher search engine listings (above your targeted pages), then you can consider changing your targeted page based on the contents of the higher ranking pointer page and re-submitting to the search engines.
This pointer page strategy can be used to drive your competitions traffic directly to YOUR web site. Let's say you sell GVC modems. You want to get some traffic from your competition (say Microcom), you use Microcom as one of your main keywords in your "Pointer Pages" In fact, you can set up pointer pages Just for This Purpose !. Now if you do it correctly, everytime someone searches for a Microcom modem, your site will list first. This will drive them absolutely crazy. You won't get all of their traffic but you should get a good share of it.
Legal Issues !. ---------------
Be careful when using the names of other Companies, Trademarks, or products you do not sell or represent !. I repeat, this subject is beyond the scope of this report, but suffice to say that unless you are completely familiar with this area of LAW, you should ALWAYS get "Proper Legal Advice" wherever appropriate.
You Don't Want a Law Suit !!!. ------------------------------
The "alt" attribute of the <IMG> tag can be used to display text in place of an image. This is particularly useful to people using "Text Only" browsers, or users who have turned off the automatic image-loading feature of their browser. Too many web sites ignore users with "Text Only", and those who leave image-loading turned off due to slow connection speeds. These users either "Can't View or Don't Want Graphics" . Unfortunately, so many of these sites do not provide for the Text Only browser, and hence they miss a lot of hits and potential clients.
See the topic
"Always Provide Textual Links and Descriptions", in the section on "Site Clarity - Text, Graphics, and Frames" near the beginning of this document for complete information on this subject. In that section, take particular note in the examples that use of a "Plain Text" Link (in example 2), is preferred to the use of the "alt" attribute of example 1.Some other reports on this subject recommend you use your "Keywords" in the "alt image" tag, along with any pictures or graphics you have on your page.
*** This technique is NOT RECOMMENDED *** because it is considered spamming, usually looks stupid, and may actually send people away !. ***
The following example shows you what others may recommend you do.
DON'T - unless you're happy with a stupid looking page, and the risk of your page being dropped (and / or) banned from search engines.
Here's an example of what NOT TO DO :
<img src="mypic.jpg" alt="search engine secrets,search engine secrets,search engine secrets,search engine secrets,search engine secrets,search engine secrets,search engine secrets,search engine secrets,search engine secrets,search engine secrets,search engine secrets,search engine secrets,search engine secrets">
Search engines may now penalize for using any strategy which numerously repeats words or phrases.
Although it is possible to get multiple listings in the same search engines by changing your title every few weeks, you should only change the title when you have evidence that doing so will improve your listing position. There is no point changing a page title in the hope of getting another listing, if the new listing you get could have a worse listing position !. Doing so is nothing less than commercial suicide !.
If your page already has top search engine positioning, Never Change the Title !. (or meta-tags)
If you have not achieved a top end listing, the key here is to use "Pointer Pages" as a positioning tool. Read the entire section dealing with
Pointer Pages, and the section dealing with Title and Keywords. Then get to work using these strategies with pointer pages to get multiple listing entries, and higher listing positions. Your normal course for gaining a better listing position should be to change and re-submit your pionter pages.The time to change your title (and / or other contents) and re-submit a page is when a pointer page gains a higher listing than the page it targets. When this occurs, you may consider making changes to the title, keywords, meta-tags etc.
Before submitting your pages,
Check the Meta Tags with a software tool. This is free and easy to do On-line, and can end up saving you a lot of time - and will also help you get better at writing good tags !.You should always submit your pages to all the "Robots" first, because you need to get in before they do their next search of the WEB. Most robots search and index on the WEB on a defined schedule, maybee once a week, some only once a month, or even less. Often, you won't be able to find out what their schedules are, so submit to these ASAP to avoid missing out !!!.
Take Your Time and Get it Right !. Since it takes so long to get listed in some of the other engines and directories, spend a few weeks if you have to getting things right, and remember, what gets you a top listing in one search engine won't necessarily work in some others !.
Don't submit the SAME page more than Once in a 24 Hour Period to Infoseek, You could end up Getting Kicked Off !!!.
Some search engines (Infoseek for one) will list your page(s) within minutes, provided you use their
"Submission URL" (not e-mail), and your page(s) are acceptable - e.g. if their automatic submission process doesn't detect possible "spamming" on your page. (Always Submit by URL if possible). Few search engines will list your pages immediately like this. Another place you can get a quick listing is "What's New Too". This site provides a "Description of Categories" which you should check before you prepare your Information for Submission, and promises to list your page/site within 36 hours.If you want some visitors quickly, advertise in the most relevant newsgroups as soon as you have finished doing the "Quick List Sites" mentioned above. You don't have to spend much time submitting adverts to the newsgroups, but do it every day, and in the commercial groups, place your ad two or three times every session, each with a different headline. This is a good way to fill in time while you get your listing position on Infoseek up, as you can expect it to take you at least a few days, or longer.
Even when you have submitted your URL, some robots may not visit your site during their next WEB search.
Next you should submit to the Directories, then the Free Links Pages, and Guides.
------------
Once you have your web page(s) designed and tested, you need to promote them - let the world know about them !!!. For the Search Engines to list your pages, you must submit information about them to each engine. This can be time consuming, but done correctly is well worth the rewards.
It is important that you carry out most of your page submissions yourself rather than using any of the "Do it in One Hit" services available on the net. You can use one of these "Do it in One Hit" services to supplement your own submissions, but try to avoid making multiple submissions to the same search engines or directories !. The handling of multiple submissions slows the listing process down for everyone. This is one of the reasons it may already seem to take so long to get your pages listed in some engines !!!.
The first reason you should carry out your own submissions is because each search engine requests different kinds or amounts of information. Having the right information for each situation ensures you of obtaining the best results, in the quickest possible time WITHOUT ERRORS !!!. If you entrust this task to someone else, so be it. But remember that the submission process can make all the difference to the success of your listing, and therefore the success of your pages. If you only have a meager home page which you knocked up in a couple of hours, or you don't really care how successful your pages are, then by all means use a "Submit in One Hit" type of service. After all, if you only spent a couple of hours putting up a page or two without any commercial content, why would you want to spend endless hours at the computer doing all the submission work yourself when you could have someone else do it for free (or just a few bucks !.)
Another reason you may want to do your own submissions is to start things off slowly. If you are offering some commercial service or product, you need to be able to handle the response you get. If you aren't geared up to handle the volume of orders and inquiries which could come flowing in, things can get very nightmarish !. Imagine if you could cope with 300 - 400 orders per week for your product, and suddenly you had 10 times that - it's possible, so start carefully !. By starting off slowly, it allows you to "Test the Water". You may want to take this approach if you are very new to this, but if you are an Aggressive Marketer ready to handle whatever business you can generate, Submit Everywhere as Hard and as Fast as you can !.
If your Web Site/Page success is important, Do the Submissions Yourself !. Then you can't blame anyone else for it's failure or SUCCESS, and you remain fully aware and in control of the process and progress !.
You must prepare your submission information to cater for each submission situation with ease. By being well prepared you will save time, and be sure to obtain the best results.
For those of you who want to use a One Hit submission service to supplement your own submissions, or don't have the time to do your own, I recommend you check some of the following services to see what they have to offer. For example, "Entity" may work well in saving time to get posted to many directories, Yellow Pages, and Free Links sites, after you have made your own submissions to the main search engines. All the sites listed here offer free services, and some also offer fee based services. There are many more similar services available (you can find on yahoo) if you want to check them out.
@Submit ! http://www.uswebsites.com/forms/atsubmit.html A1's Directory http://www.vir.com/~wyatt/index.html Entity ( Global Site Submission ) http://www.henge.com/superpage/entity/ Internet Secretary http://www.mnsinc.com/elegance/ss/sear/alpha/a.htm Promote It! http://www.cam.org/~psarena/promote-it.html Register It! http://www.register-it.com/index.html Submit It! http://www.submit-it.com/ Submit URL http://gargamel.ptw.com/~hayden/submit.html The Postmaster http://www.netcreations.com/postmaster/ Virtual Promote http://www.smartdesk.com/promote.html Web AdVentures http://www.webadventures.com/500sitex.htm WebPost http://www.webpost96.com/wp.htm
See the following example on how to set out your submission information.
#1 Computer Tape Hardware Media and Software Solutions
http://www.number-1.com/solution-1.html
1) TITLE ( remember the importance of your title ) 2) Full URL ( complete address for your page ) 3) Short and Long Descriptions. ( cater for all possibile sizes ) 4) Keywords ( arrange in order of importance ) 5) Categories ( arrange in order of importance ) ---------------------------
Before submitting your pages to a "Robot", you must ensure your Web space is not protected from Web Robots by a "robots.txt" file.
Check with your ISP or Web Space provider first. If they maintain a "robots.txt" file, make sure any required alterations are made so your pages can be accessed by web robots. If you are using your providers CGI scripts or have your own cgi-bin directory, these may need to be protected. If you are not sure, discuss this with your provider and they will advise you and make the necessary entries in the robots.txt file for you. (Only the servers root administrator can alter a robots.txt file.)
http://www.mysite.com/~myusername/mypage.html
Basics rules you should remember when creating your signature file are:
For example, you could say something like:
------------------------------------------
Dear persons-name, the exact answer to what you are looking for is on
my web site at http://www.my-site.com/relevant-page.html
Please visit my site, and email me if you have any suggestions on what
other information I could put up which would be helpful to people like
us. I hope you will find other useful info and resources there.
Best Regards - ... ( your signature file goes below here ).
It can be impossible to get Euroseek's addurl or feedback pages. email them at euroseek@freeside.net Feedback page at http://www.euroseek.net/uk/feedback.htm