Complete Money-Making
Mail Order Program:
Your Opportunity to become the Publisher and "Prime
Source" without writing and testing
An Encyclopedia of Priceless Information!
NEW! Mail Order Dealer's
Survival Kit
This Program Contains:
1. Fifteen Copyrighted reports,
2. Marketing Program,
3. Copyrighted circular, and
4. Full reproduction rights
$$$$$$
This information is valuable. Keep it in a safe place.
It has unlimited earning potential for you.
Published by:
Videx, Dept 101, P.O. Box 1664, Stow, Ohio 44224
$$$$$$
NOTICE TO PUBLISHER'S
When selling this information as a complete package, this
cover must be reproduced and included.
$$$$$
(c) Copyright 1986, Fun Mates Press. All rights reserved
LOOK ! An encyclopedia of Priceless Information
You can Print & Sell!
New Mail Order Dealers'
Survival Kit
Now over 100 $-Making, $-Saving 'Trade Secrets'
To Help Make Mail Order Pay Off B-I-G For You!
Here at last! What everyone has been waiting for: The
BASICS" Of Mail Order! Whether "beginner" or "veteran",
here is a genuine opportunity to make mail order business
pay of B-I-G! Every fact-filled page is packed with
brand-new, up-to-date information...dozens of super
$$-making ideas honest $$-saving tips...sensible
shortcuts...valuable "trade secrets" revealed by
successful professionals! Over 10,000 words in all- to
he;p you increase sales AND profits! If purchased
separately elsewhere, this huge wealth of information
would cost you at least $30.00 or MORE!
MORE GOOD NEWS! When you order all of these reports, you
receive full reproduction rights! You then become the
"publisher" the "prime source"! This means you can have
these 1 page reports printed and sell them for whatever
you wish-retail or wholesale! Just one small investment
and you own a COMPLETE ready made mail order business with
unlimited possibilities! Check over the exciting titles of
these new reports. Each is a prize-winner that everyone
will want to buy and read!
1. 13 Ways to get FREE Postage And Envelopes!
2. How To Start Your Own Mailing List Business!
3. 17 Methods For Getting FREE Advertising!
4. How To Have Your Circulars Printed & Mailed FREE!
5. 10 Secrets For Making Money Selling "big Mails"!
6. Over 2 Dozen Dealers That Offer FREE Mailing Lists!
7. Over 2 Dozen Suppliers Of FREE Commission Circulars!
8. How To Publish Your Own $$-Making Adsheet!
9. 15 Suggestions For Cutting High Printing Costs!
10. How To Rake In Profits As A "Circular Mailer"!
11. 4 Ways To Make The Biggest Earnings As A "Prime
Source"!
12. How To Design Winning Ads With Your Own "CR" Copy!
13. 15 "Do's & "Don't's" For Writing Powerful Mail Order
Ads!
14. How To Pick The Best Publications In Which To
Advertise!
15. How To Set Up A Simple, Low-Cost Record/Bookkeeping
System!
SPECIAL BONUS OFFER! Order all 15 reports for just $10 and
you will receive: (1) Full Reproduction Rights, (2) A
complete Marketing Program showing you 8 ways to sell
these reports, and (3) The right to reprint this powerful,
copyrighted circular with your own name! You can have
these reports printed for pennies, but sell them for at
least $1 each! Or, have all 15 printed for about the same
cost as 3 first class stamps. Then sell the whole program
- including reprint rights-for at least $10! As the
"publisher", your profits are 95% and MORE!
Invest in your FUTURE!......Invest in YOURSELF!
ORDER NOW
RUSH TO: Enclose is___________Please rush me the reports
circled below. (Add 10% for 1st class delivery)
YES! 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 All 15
PRINT Name_______________________Address_________________
City__________________State_______________Zip
Code_________
8 EASY WAYS TO SELL THESE REPORTS FOR FAST PROFITS....
#FMS-00
this notice gives you permission to reproduce all items
contained in this package! Cover, Circular, All 15 Reports
& This Marketing Program. Before printing the circular,
insert your name and address in the coupon. Also,, if you
wish, insert your name and address after the words
"Published by:" (where our name appears), on the bottom of
the cover and at the top of the reports numbered "FMS-01"
through "FMS=15".
CAUTION: Do NOT remove the copyright notice ("Copyright
(year) Fun Mates Press") from any of these materials. If
this information is deleted you will be held responsible!
This program was specifically designed to appeal to the
mail order community-veteran mail order dealers, and
especially to the thousands and thousands of beginners,
and those thinking of starting their own mail order
business- and who are in the need of this valuable
information. Here are some suggestions on how you can make
these reports pay off for you:
1. Insert the copyrighted circular in your outgoing mail;
mail it to advertisers in mail order publications and your
own & purchased lists.
2. Run inexpensive classified ads under "Business
Opportunities" or "Money-Making Opportunities" in national
newspapers and magazines. Send the circular to all
inquiries. Here is the type of ad to run:
EARN $9.50 ON EVERY $10 SALE! Sell information
by mail! No experience needed! Learn how NOW!
(Your name and address here)
3. Place small ads in mail order trade publications such
as these:
EARN $9.50 ON EVERY $10 SALE! OR ATTENTION MAIL ORDER
DEALERS!
Sell new, wanted and up-to-date "10 Ways To Make
Money Selling
information, the mail order world Big Mails"! "How To
Have Your
has been waiting for! Profits of Circulars Printed
& Mailed Free"!
95% more are yours! Details for "How To Start Your
Own Mailing
Self-addressed stamped envelope: List Business"! Only
$1 each! All
(your name and address here) 3 just $2! (Your
name and address)
4. Some of these reports will sell quite well direct from
small classified and display ads. The best way to use this
method is to offer a single report for $1.00. Then fill
the order with the report PLUS a copy of the circular
which offers all 15 reports. Here is an example:
DON'T BUY MAILING LISTS! Get them FREE! New!
"Over 2 Dozens Dealers That Offer Free Mailing
Lists", just $1.00! (Your name and address here)
5. Have a 3x6 circulars printed and include them in your
outgoing mail to other mail order dealers. List a few
reports by title, selling them for at least $1 each, or
say 3 for $2 or 6 for $5.
6. In addition to giving you a nice profit, these reports
can be used to build up your mailing list. Because these
reports are so cheap to print, you can offer them
free-just for getting a fresh name.
7. FREE ADVERTISING! if you offer free mailing lists
and/or free commission circulars, list yourself at the
bottom of Reports #FMS-06 and #FMS-07. When you fill these
orders, include the circular.
8. Reduce the circular 1/2 size and use it as a 5 1/2" x 8
1/2" circular or display ad. Or order this CR art for
$1.00 plus 2 first class stamps from: Fun Mates Press Adv.
Dept FMS/OO, Box 6466, San Francisco, CA 94101.
Fun Mates also has professionally designed 3x6 circulars
to help you sell these reports. For illustrations and
reprint rights prices, send a long SASE to us. Ask for
"info" on the Survival Kit 3x6 circulars".
14 WAYS TO GET FREE POSTAGE AND ENVELOPES.... #FMS-01
Copyright 1983, Fun Mates Press. Printed as news &
information only
Published by: FUN MATES PRESS, P.O. Box 6466, San
Francisco, CA 94101.
1. Weigh mail carefully. Never try to guess the weight of
letters and parcels. (You'll probably over-estimate the
weight!) The money you save is the same as getting free
postage for other uses.
2. Buy postal cards from your Post Office. Rubber stamp,
write or type your message on the back. Or, have the cards
printed. Post cards travel as first class for about 1/3rd
less than a regular letter. This is the same as getting
free postage and envelopes.
3. Use 3rd class mail for letters weighing over one once.
The saving is almost one-third at present...free postage
for better uses.
4. Investigate 4th class "Book Rates".. Certain printed
materials can be sent for considerably less this way.
Pocket this as free postage.
5. Use "Bulk Rate" postage. By buying a permit number &
paying an annual fee, you can reduce almost half when
mailing at least 200 identical pieces at the same time.
Get details from your Post Office. The "free postage"
allows you to mail almost twice as much for the same cost.
6. Use "Pre-Cancelled" stamps. Same as #5 above, but you
do not have to purchase a "Bulk Rate" permit number. This
gives you MORE "free postage".
7. Request a SASE (self-addressed stamped envelope) in all
your advertised offers. You then get both free stamps and
envelopes for the return trip!
8. Use paid "mailers" to distribute your sales materials.
Your costs are then reduced considerably...like getting
free postage and envelopes.
9. Print your own adsheet. You can make money, get free
advertising and your readers do most of the mailing, (Free
postage & envelopes). Read "How To Publish A $$$-Making
Adsheet"-Just $1 from above publisher.
10. Establish An "Exchange Mail Program". Tell other
dealers you will mail a certain quantity of their
circulars if they will send out a like amount of yours..
Include their circulars with your regular outgoing mail..
You cut your expenses...like getting free envelopes and
postage.
11. Print both sides of your circulars. You can then get
twice as many offers in the same envelope for the
identical amount of postage, as you could if you printed
your circulars on one side only.. This is the same as
getting twice as much postage at half the cost...free
postage.
12. Consider United Parcel Service.. UPS makes fast, safe
deliveries within the United States. Air shipments of
parcels generally cost less than USPS parcel post. Put
these savings in your piggy bank as free postage.
13. Offer a freebie, such as a 1-page report everyone will
want to read. (It will cost you only 3 cents to 4 cents to
print!) Run ads offering the report "FREE for a SASE &
loose 1st class stamp". Fill orders will the free report
plus some of the regular offers. You get free stamps and
envelopes, and your materials travel free also. Plus, you
also receive a free stamp for a future follow-up mailing!
14. Eliminate envelopes for mailing 8 1/2" x 11"
circulars. Add a blank sheet of paper to the outside of
the packet and fold in half. Fasten with a staple. No
envelopes are required...free envelopes for other
purposes.
Read "How To Weigh Your Mail Without A Scale"! This new
idea gives two easy NO-COST home methods for accurately
weighing mail without investing in an expensive scale.
Just $2 from above Publisher, or Fun Mates Press-FMS-01,
P.O. Box 6466, San Francisco, CA 94101.
HOW TO START YOUR OWN MAILING LIST BUSINESS.... #FMS-02
Copyright 1986, Fun Mates Press. Printed as news &
information only.
Published by : FUN MATES PRESS, P.O. Box 6466, San
Francisco, CA 94101
Selling mailing lists can prove to be a profitable
sideline to any mail order business. Many dealers reply on
"direct mail" to promote their goods or services.. They
are always interested in good, fresh prospects.
The most popular classifications of names are "Opportunity
Seekers", "Cash Customers" and "Mail Order Dealers".. Mail
order dealers are the easiest names to obtain. To get
them,, all you have to do is copy the names & addresses of
advertisers from current mail order trade publications.
For a good selection of mail order magazines and
newspapers, and answer ads for "Big Mails".
"Opportunity Seekers" are those that are looking for ways
to earn extra income. "Cash Customers" are simply those
that have made purchases.
Never copy somebody else's lists. This could involve you
in "copyright infringement", a federal offense.. Also, you
could be duplicating old, stale lists. To be successful,
your names & addresses must be fresh and accurate. This
will keep your customers coming back again and again.
To start, you need a typewriter or someone to type the
names for you.... Look in your Yellow Pages under
"Secretarial Services". Or, contact mail order dealers who
sell names.. Many of them will do your typing at
reasonable rates. Another suggestion is to contact the
typing teacher of your local high school or business
college.. Students love to earn spending money-and it's
good practice for them, too.
The best way to have the names typed is across the
page.... Use white paper and a fresh black or red
typewriter ribbon-never blue.. Each 8 1/2" x 11" page will
easily hold 50 names. Each page should also be carefully
coded in either upper corner as to the page number,
classification and date typed. Use any code you wish, but
one of the easiest is like this: "3CC10169". This means
page 3, cash customers, typed October 16, 1979.
The date is extremely important.. People change addresses
rapidly in this country. Names more than 6 months old may
be outdated. After this period of time, it is best to
throw these names away. Or, you can make a "follow-up"
mailing to each name on your lists. Send these letters
first class with your return address plainly visible.
Those that are "nixies" (undeliverable for one reason or
another), should be deleted. Instead of typing the
complete corrected list over again, you can have
replacement names typed on a separate piece of paper. Then
carefully cut out and paste a replacement name over each
name that is no longer usable.
After the names are neatly typed,, take them to your
printer. It will cost you about 3 cents to 4 cents to have
each sheet printed, if you order 100 copies at a time.
This means that every 100 copies of each page will cost
you between $3 and $4, but can be worth $100.00 to $300.00
-depending upon what you decide to charge per 100 names.
The best way to establish the "going price" is to check
the ads of other mailing list dealers in mail order trade
publications. Never charge the most, or the least. The
middle of the road is always best.
To promote your new mailing list service, run ads like
this: FREE 50 fresh names of Opportunity Seekers! Free
for long self-addressed stamped envelope! (Your name &
address)". Ads like this will save you postage and
envelope costs.
When orders come in from your free list, also include a
price list of other names you have for sale. Somewhere on
your price list, say something like "GUARANTEED
DELIVERABLE! We supply 10 free names for every one that is
returned!" This will cinch the sale, keep your customers
happy and coming back for more!
And for every customer that answers your ads and/or buys
names from you, you have another name to add to your
mailing lists!
17 METHODS FOR GETTING FREE ADVERTISING... FMS-03
Copyright 1986, Fun Mates Press, Printed as news & Information only.
Published by: FUN MATES PRESS, P.O. Box 6466, San Francisco, CA 94101
1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. Concentrate of Fridays and Saturdays when shopping increases.
2. Check with local newspapers. Before going to press, many smaller newspapers have space left that needs filling.. Your ad may be just the right size to occupy this unfilled space and they will run it free,
3. Place your circulars on windshields of parked autos, Youngsters will be happy to do this for you for a dollar or two. Check first with city ordinances to see if this is permitted in your locality.
4. Leave sales literature on doorsteps of homes & businesses in your area. Do this on weekends in residential areas; weekdays for businesses.
5. For free advertising listings, send a long self-addressed stamped envelope to Fun Mates Press -FM/03, Box 6466, San Francisco, CA 9401. Ask for a copy of their _Free Advertising Survey_ form.
6. Have your best pulling 1_ or 2_ ad made into a rubber stamp. Stamp this on envelopes of all of your outgoing mail.. Check rubber stamp dealer_s ads in current mail order publications for price information.
7. When you have envelopes printed with your return address, have them also print your best ad directly beneath your address. It costs noting additional to have this printed on the front of your envelopes.
8. If you publish a mail order magazine, newspaper, adsheet, etc., contact other publishers, If your circulation is equal to theirs, many will be happy to exchange an equal amount of ad space with you.
9. Many publishers will give you free adspace for mailing a few copies of their publication. Simply write to them and ask if they will give you a free 1_ ad in exchange for mailing 50 to 100 copies of their pub.
10. Write informative articles for mail order trade publication. Most publishers will give you free ad space for the use of your article.
11. Take advantage of advertising _specials_. Many publishers offer ads on a 3-for-the- price- of -2- basis, or 4-for-the-price-of-3, etc. This saving is the same as getting one ad free of charge.
12. Some publishers offer a free classified ad with your first display ad. Watch for such specials. Use the free ad and pocket the savings.
13. When starting a new publication, many publishers will offer reduced ad rates to help fill space. Watch for ads regarding such offers.
14. In your ads, request a SASE. Then insert some of your other offers in regular outgoing mail. This is the same as getting free advertising.
15.. become a _mailer_. get your printer_s lowest price for printing circulars on both sides of the sheet. Contact other dealers and state you will print and mail their circulars for this price _with no conflicting ads on the back_. Then print your circulars on the reverse and distribute them with your outgoing mail. There is no extra cost for postage and envelopes, and your side of the circular is paid for by your customers.
16. Offer a free commission circulars. Print one of your regular offers on one side; a commission offer on the reverse, leaving space where the mailer can rubber stamp his name & address, Your offer gets a free ride,
17. If you use a postage meter machine, use the ad space directly left of stamp imprint for a free message.
HOW TO HAVE YOUR CIRCULARS PRINTED & MAILED FREE....
#FMS-04
Copyright 1986, Fun Mates Press. Printed as news &
information only.
Published by: FUN MATES PRESS, P.O. Box 6466, San
Francisco, CA 94101
Experienced mail order dealers realize the importance of
keeping operating expenses at a minimum. You should too.
Here's the easy way to cut your printing and mailing
costs.
FREE PRINTING
Let us say you wish to have 500 8 1/2" x 11" circulars
printed. First, you should check with local and/or mail
order printers, for the lowest price for printing 500 8
1/2" x 11" circulars on BOTH SIDES. We will say the best
price you receive is $20.00
The next step is to advertise in mail order newspapers and
magazines that you will "print & mail" 500 8 1/2 "x 11"
circulars. ONE SIDE ONLY- for $20.00. When your customer
sends his check for $20.00, it will pay for printing both
sides. Your side us printed FREE! You can use this same
idea for 100, 500, 1,000, 5,000, 10,000 or any quantity
you wish.
And if you slip one of these circulars into your regular
outgoing mail every day, you won't have additional
expenses for postage and envelopes!
FREE MAILING
The easiest way to have your circulars mailed free is to
have other dealers do it for you! By using this method,
you cut your expenses by saving the cost on postage,
envelopes and mailing lists. You also eliminate the cost
of labor for addressing envelopes, folding, stuffing,
etc.,etc..
The secret is to advertise that you have a program
available that offers free circulars that pay commissions
of 50%, 75% or whatever you wish. The greater the
commission you offer, the more takers you will get.
Then have your circulars printed with your name and
address on one side, and leave the order form blank on the
reverse side. This where the other dealers can rubber
stamp their name and address. They will be happy to mail
the circulars for you for their commission. Remember
again, the greater the commission you offer, the more
eager other dealers will be to get your circulars in the
mail for you.
If you get just 10 dealers to mail 100 circulars each,
that's 1,000 potential sales! Your postage savings alone
will be considerable.
And keep in mind that in addition to your receiving the
full amount of every sale on your side of the circulars,
you will also be receiving the balance of the mailer's
commission from the reverse side.
If you don't wish to spend money on advertising this
program, you can save here too! Many dealers that would be
interested in mailing your commission circulars advertise
regularly in the many mail order trade publications.
Simply tell them about your program in a short letter and
send them a sample of your circular. Most will take you up
on your offer.
If you would like a sample copies of some of the best mail
order newspapers and magazine a around, send a couple of
first class stamps to any or all of the following
publishers and ask for a current copy!
MAIL ORDER BULLETIN, Artcraft Press, Box 55, Mankato, MN
56001
TIMELY TIPS, 521 N. Williams St.,Paulding, OH 45879
POPULAR ADVERTISER, 993 Meadowlawn S.E., Salem< OR 97301
ODDS AND ENDS, Robert H Clampitt, PO Box 10797, Chicago,
IL 60610
IDEAS UNLIMITED, Profit Tools, 3824 Elm Lane, Oshkosh, WI
54901
MAIL ORDER MESSENGER, MPM, PO Box 17131, Memphis, TN 38137
Other worthwhile information "14 Ways To Get Free Postage
And Envelopes" - now available for just $1.00 from the
above Publisher or Fun Mates Press - FMS/04, P.O. Box
6466, San Francisco, CA 94101.
10 SECRETS FOR MAKING MONEY SELLING "BIG MAILS"....
#FMS-05
Copyright 1986, Fun Mates Press. Printed as news and
Information only.
Published by: FUN MATES PRESS, P.O. Box 6466, San
Francisco, CA 94101.
An easy way to earn money in mail order is by selling "Big
Mails".
This consists of a packet of your own circulars, plus an
assortment of mail order publications. To begin, you must
place ads in these magazines and newspapers to become a
"co-publisher",, agreeing to mail a certain number of
copies of each issue - which are generally free. Here are
some of the ways you can earn by selling Big Mails:
Run ads saying: BIG MAIL - 50 cents!
Hundreds of $-making, $-saving
offers! (your name
and
address
When orders arrive, stuff envelopes with as many mail
order publications as possible. Also include your own
circulars. Save postage by mailing 3rd class "Bulk Rate",
Here' how you will cash in:
1. You earn from orders from your circulars included with
the Big Mails.
2. You earn from orders from your ads in the mail
publications.
3. You collect 50% commission from ad orders you receive.
4. You collect 50% commission from all subscriptions you
receive.
5. You collect 50% commission from all listings you sell.
6. By collecting the names of those ordering your Big
Mails, you can sell them as "opportunity seekers",
7. Many publications will design and typeset your ads
free. You save by using these small ads in publications
that charge for this service.
9. By running ads like the one below, you pocket
commissions from circulars other dealers provide you free
of charge:
BIG MAIL - 50 cents!
Commission circulars paying 50%
mailed free! (your name and address)
9. By running ads like the one below, you get paid to mail
circulars for other mail order dealers:
PROFESSIONAL CIRCULAR MAILING!
We mail 500 per week to fresh,
responsive names. per 100: 3 x6,
75 cents; 5 1/2 x 8 1/2, $1.00;
8 1/2 x 11, $1.50. Commission
circulars
paying 50% or more mailed FREE!
(your name and address)
10. Run ads like those below. To fill orders for the ad at
the right, you simply send the names offered in the ad at
the left. When filling order s for both ads, be sure to
include plenty of your own circulars.
RECEIVE 100'S OF BIG MAILS! Your FREE
MAILING LIST! Fresh, hot
name sent to 100's of mail order
prospects! Opportunity seekers
firms! They will send you their
eager for your best offers!
best offers! Rush $1.00 NOW
Rush $1.00 and long SASE!
(your name and address)
(your name and address)
Read "How To Receive Over $235 Worth Of Big Mails FREE!"
Tells how to get almost 25 pounds of big mails free for
the asking, or just a few postage stamps! It's terrific
offer! Send $2 to above Publisher or Fun Mates Press -
FMS/05, P.O. Box 6466, San Francisco, CA 94101.
OVER 2 DOZEN DEALERS THAT OFFER FREE MAILING LISTS....
#FMS-06
Copyright 1985, Fun Mates Press. Printed as news &
information only.
Published by: FUN MATES PRESS, P.O. Box 6466, San
Francisco, CA 94101.
The dealers listed below supply FREE mailing lists. The
names furnished are Opportunity Seekers, Cash Customers,
prospects who have responded to ads and/or paid to be
listed.
To receive their latest free list of names, send each
source below a long (#10 size) stamped envelope addressed
to yourself, plus a loose first class stamp.
(this list was current at time of publication. Publisher
is not responsible for changes in address and/or company
policy).
FUN MATES PRESS- FMS/O6, P.O. Box 6466, San Francisco, CA
94101.
LELLI M. O. C., Box 115B- Rte 2, Loundonville, OH 44842.
RUSSELL ADVERTISING, Box 612, New Philadelphia, OH 44663
SLONE PUBLICATIONS, PO Box 35, Manton, KY 41648
G.M. SNYDER, 1645 Mathews, Riverside, CA 92507
MARY JO'S MAILORDER SERVICE, PO Box 1728,, Litchfield
Park, AZ 85340
ANNIS FERGUSON, RTe 1 -FMP, DuBoise, IN 47527
GRANTELLO, 111 E. Bird, Hamilton, MO 64644
LAMBERT HOUSE, 745 Riverside Ave.,Elizabeth City, NC 27909
RMP INTERNATIONAL, PO Box 337, San Andreas, CA 95249
SHERRY LYNN'S, 226 E. Norris Dr.,Ottawa, IL 61350
TOM DORSER, 518 Lynbrook Blvd.,Shreveport, LA 71106
THE CRACKER BARREL, Box 618, Aromas, CA 95004
FRONTIER SPECIALTY, 5 South Pioneer St.,Alden, KS 67512
F.M. HAGER, Box 404-FL, North Grafton, MA 01536
LEASH PUBLICATIONS, 2425 Cambridge Rd.,York, PA 17402
KAY,, Box 135, Dorion, P.Q., Canada J7V 5W1
MIDSOUTH PUBLISHING, Box 877, Sheffield, AL 35660
P.C. ADAMS, 301 Atlantic Ave.,New Orleans, LA 70114
JOSEPH HILLERY, PO Box 42388, Washington, DC 20015
JIM DUFF, 14918 Verdura, Paramount, CA 90723
ALICE WIXSON ENTERP[RISES, 221 Richardson - FM, Alpena, MI
49707
MIDWEST DICOUNT SERVICE, PO BOx 668, Sidney, IA 51652
THOMAS MONGEON, 9078 Eglise Ave.,Downey, CA 90240
HAVEN ENTERPRISES, POO Box 1195, Santa Ana, CA 92701
MAIL ORDER DEALERS: If you offer free mailing lists for a
self-addressees envelope and loose first class stamp, add
you name to this list before you have this report printed.
OVER 2 DOZEN SUPPLIERS OF FREE COMMISSION CIRCULARS
Copyright 1985, Fun Mates Press. Printed as news &
information only.
Published by: FUN MATES PRESS, P.O. Box 6466, San
Francisco, CA 94101.
A selection of FREE commission circulars is available from
each of the sources below. These circulars come in several
sizes and are generally available with space provided for
you to write or rubber stamp your name and address before
mailing.
When cash in-advance orders come to you, you keep your
commission and send the balance to the source along with
your shipping label already addressed to your customer.
The dealer will ship your order direct.
To receive free commission circulars, each source requires
you to send a long (#10 size) envelope addressed to
yourself, plus a loose first class postage stamp.
(This list was current at time of publication. Publisher
is not responsible for changes in address and/or company
policy).
FUN MATES PRESS - Dept FMS/07, Box 6466, San Francisco, CA
04101
GEM STATE AGENCY, INC.,PO Drawer 229, Twin Falls, ID 83301
A.C. FELIX MAIL SERVICE, 4009 Carpenter, Bronx, NY 10466
RUSSELL ADVERTISING, PO Box 512, New Philadelphia, OH
44663
SELMAR BROOKS PUBLISHING CO.,126 Homecrest Station,
Brooklyn, NY 11229
ORVAL L. STEINER ENTERPRISES, 13409 Crenshaw, Hawthorne,
CA 90250
H. HOWARD AND SON, 11 Dana Rd.,Maynard, MA 01754
MARY JO'S MAILORDER SERVICE, PO BOx 1728, Litchfield Park,
AZ 85340
NEIL HOLLAND, Box 856, Jackson Hts.,NY 11372
ANNIS FERGUSON, R #1-FMP, DuBois, IN 47527
WAYNE'S PRINTING SERVICE, Rte 2, Myrtle, MS 38650
GRANTELLO, 111 E. Bird, Hamilton. MO 64644
LAMBERT HOUSE, 745 Riverside Ave.,Elizabeth City, NC 27909
RMP INTERNATIONAL, PO Box 3378, San Andreas, CA 95249
SHERRY LYNN'S, 226 E. Norris Dr.,Ottawa, IL 61350
TOM DOSTER, 518 Lynbrook Blvd.,Shreveport, LA 71106
THE CRACKER BARRELL, Box 618, Aromas, CA 95004
FRONTIER SPECIALTY, 5 South Pioneer St.,Alden, KS 67512
F.M. Hager, Box 404-FL, North Grafton, MA 01536
ALVIN O STRAUSS, 4703 N. 51 Blvd.,Milwaukee, WI 53218
C.M. Baker, PO Box 884, London, KY 40741
LEONARD PALMER, Suite 103, 2800 West Broward, Ft
Lauderdale, FL 33312
SLONE PUBLICATIONS, PO Box 35, Manton, KY 41648
JOHNNY TSE, PO Box 705, New York, NY 10002
G.M. SNYDER, 1645 Mathews, Riverside, CA 92507
Mail Order Dealers: If you offer free commission circulars
for a self-addressed stamped envelope and loose first
class stamp, add your name to this list before you have
this report printed.
HOW TO PUBLISH YOUR OWN MONEY-MAKING ADSHEET.... #FMS-08
Copyright 1986, Fun Mates Press. Printed as news &
information only.
Published by: FUN MATES PRESS, P.O.. Box 6466, San
Francisco, CA 94101.
Before printing your own adsheet, careful planning is
necessary.
First, how many copies will be printed? Next, decide if
your adsheet will be printed on white paper or colored
stock. Colored papers may cost slightly more, but are more
attractive and eye-appealing.
You must also decide if your adsheet will be printed on
one or both sides of the paper. It is best to use both
sides for greater profits.
After you have made these decisions, contact printers for
prices.
You may wish to check with local as well as mail order
printers. Mail order printer's prices are generally lower,
but be sure to request samples of some of their prices are
generally lower, but be sure to request samples of some of
their previous jobs to determine the quality of their
work. Also, make certain the paper they use is 20# bond or
heavier.
After you have the above information, your nest step is to
decide on a name for your adsheet and design the masthead
- or have it done by someone. You will need you know in
advance the amount of space the masthead will occupy so
that you can compute your ad rates accurately. Also, if
you decide to show your ad rates within the masthead or
nearby, remember that the space used for this purpose is
"Nonsalable" and must be deducted from the space you will
have available to your advertisers.
As a novice adsheet-publisher, it is wisest to keep your
first publication as simple as possible. The best way to
present your customer's ads is by running them in 3 neat
columns down the vertical length of an 8 1/2" x 11" sheet.
Allow each column to be 2-5/8" wide, with a ruled line
separating each column, so that you can accommodate ads up
to the standard 2 1/4 to 2 1/2-inch widths.
After you have price quotations from printers, you are
ready to establish your advertising rate. Then 11" length
of an 8 1/2' x 11" sheet will accommodate a total of 30
one-inch ads nicely. However, you must deduct the amount
of space occupied by the masthead. We will assume that
this space is 2" deep and the full width of the paper.
Therefore, you now have a total of 24 column inches of
space available for ads. (30" minus 6")/
We will also assume you will have 1,000 copies printed-
both sides- on a colored stock. The lowest price you have
received is $18 plus 10% additional for colored paper.
This totals to $19.80. Since you have a total of 24" of
space to sell, your cost is about 83 cents per co;. inch.
You should charge your advertisers $1.25 to $2.00 per
inch, which will give you a gross total of anywhere from
$30 to $48. Some of the profits must be used for
"incidental" expenses such as advertising, postage, etc.
Next, you must get advertisers. You can do this in several
ways: (1) Run ads in mail order publications saying you
will print a 1" ad - 1,000 circulation for whatever you
decide to charge, if the advertiser will maill 25 to 50
copies, and (2) Write to prospective advertisers, whose
ads you see in other mail order publications, telling of
your new adsheet.
New adsheet publishers very seldom are able to sell all
the available space for the first issue. To fill empty
s[aces, simply run some of your own ads or run free ads
for advertisers. Then send them a complimentary copy of
your adsheet with their ad. Many may be impressed by the
favor you have done for them and place paid ads in future
issues.
The greatest quantity will be mailed by your advertisers.
You can distribute your copies of the adsheet simply by
stuffing one into all of your regular outgoing mail. This
saves you on postage and envelopes.
You may charge whatever you wish for your ad rates. But
they must be competitive. And don't be too greedy! After
all, remember, until you sell all the available ad space,
you will have the entire reverse side of your adsheet for
your own ads...and this space is FREE!
15 SUGGESTIONS FOR REDUCING PRINTING COSTS.... #FMS-09
Copyright 1986, Fun Mates Press. Printed as news &
information only.
Published by: FUN MATES PRESS, P.O. Box 6466, San
Francisco, CA 94101.
1. Use mail order printers. Ordering printing by mail
generally costs less because these printers have less
overhead. Answer ads in mail order publications and
compare prices. Always request samples.
2. Order larger quantities. Before an offset printer runs
your job, he must photograph the camera-ready copy & make
a printing plate. This is necessary whether you order 1,
100 or 10,000 copies and is included in the "base" price.
If you have an effective sales piece, you can save
considerably by ordering more units, less often,
3. Avoid 2 and 3-color print jobs. If your materials do a
good selling job printed with black and white ink on
colored paper. Pocket the savings!
4. Use black ink only. Printers are geared to print with
black ink. When you order a job printed in any other
color, you will generally be charged extra for cleaning
the press before and after your print job.
5.. Avoid rip-off prime sources that requires you to buy
their sales materials directly from them. Generally, their
products are poor sellers, but they make money off printed
circulars, envelopes, etc.,you are forced to buy from them
- at a highly inflated prices. Don't be gypped! Honest
dealers will let you order printing from whomever you
please.
6. Print both sides of the sheet. Since the cost of paper
your jobs requires is also included in the base price, by
printing both sides of the page, you can save. (this can
also reduce your postage costs!)
7. Submit PERFECT camera-ready copy.. If you require the
printer to make changes on the original, he will charge
extra. (read "How To Design Winning Ads With Your Own "CR"
Copy" - just $1 from above Publisher).
8. Avoid large "reverses" (black solids). It is difficult
for any printer to get good ink coverage if there are
large reverses (black with white lettering), and many
charge as much as 25% extra. A well designed sales piece
does not have to rely on reverses to get attention.
9. Use standard paper sizes. Ordering printing on unusual
sizes or types of paper requires press adjustments. This
increases printing costs.
10. Order a "photo reduction". Standard typewritten copy
can be reduced 25% to 33 1/3% and be legible. If your
sales message runs to sat 1 1/4 t 1 1/3 pages, you can
have it reduced to fit a regular 8 1/2" x 11" sheet and
save printing. Most printers will do this for a small fee.
11. Avoid duplication. If you keep accurate records, you
can reduce printing bills simply by not sending the same
materials over and over again to the same customers. (read
"How To Set Up A Simple, Low-Cost Record/Bookkeeping
System" - only $1.00 from above Publisher).
12. "Cut" copy. If your message is handwritten or typed,
and fills more than one 8 1/2" x 11" page, try rewriting
the copy and eliminating unnecessary words. It will then
cost you less,to have it printed.
13. Sum up offers. If you have many items to sell, instead
of sending a separate circular advertising each offer
(which also increases postage costs), you can mention them
all on one or two pages. Just list the items and give a
brief description. At the bottom of the page, say
something like "For additional information, check the
items that interest you most and return this entire sheet
with a long SASE."
14. Avoid printer's "convenience" services. A printer's
basic job is printing! But may also perform other services
such as collating, folding, stapling, etc.. You can save
much for your printing bill if you do many of these easy
little chores yourself.
15. "Make a deal!" Some smaller, local printers may give
you a "discount" if you promise to use him exclusively for
all of your printing needs.
HOW TO RAKE IN PROFITS AS A "CIRCULAR MAILER".... #FMS-10
Copyright 1986, Fun Mates Press. Printed as news &
information only.
Published by: FUN MATES PRESS, P.O. Box 6466, San
Francisco, CA 94101.
The simplest way to start making money in mail order is to
become a "mailer" of commission circulars. It's easy - no
previous experience is needed. You can earn good profits
by working just a few hours a day.
Very little investment is required. About all you have to
buy are stamps, envelopes, a rubber stamp with your name
and address, and a stamp pad. There's no inventory - you
don't have to stock a single item. And the circulars you
will be mailing are generally free of charge, or for
postage, or a small $1 or $2 fee.
You will also need names of people to mail the circulars
to, It is not a good idea to copy them from a phone book.
You can buy names from firms that specialize in selling
mailing lists. But you can also get free mailing lists!
THIS IS HOW THE PROGRAM WORKS:
Most suppliers will provide you with all the free
circulars you care to mail, for a very good reason. True,
the more you mail, the more you can earn. But also, the
more circulars you mail, the more dealers can earn!
The circulars supplied are generally printed on both
sides. One side is for you; the other side for the
dealer.. On your side, there is a blank space where you
can write or rubber stamp your name and address. This is
the side that pays you a commission - usually 50% or 75%
of the sale.
But some will pay you as much as 100% You keep the full
amount you receive.
The other side of the circular is the dealer's side. Any
sale resulting from this side goes directly to the dealer
or "prime source".
DROP-SHIPPING AND HOW IT WORKS
Earlier we mentioned that when you become a circular
mailer,you do not have to invest in any type of inventory
by stocking merchandise. This is where "drop-shipping"
enters the picture.
When a customer send you an order, the supplier fills it.
All you do is deduct your commission and send the balance
to the dealer.. in other words, for a $100 sale that pays
a 75% commission, you keep $7.50 and send the remaining
$2.50 to the dealer. On sales that pay 100% commission,
you keep the entire sale. (sometimes the dealer requests
you send a few postage stamps for shipping the ordered
item to your customer),
In many cases, the supplier also asks that you provide him
with a shipping label (available from variety and
stationery stores) or stamped envelope.. You write or
rubber stamp your name and address as the sender, dealer.
In cases where you send a label, write on the back of it
the name of the item ordered. For envelopes, write this
information inside the envelope flap.. This prevents
mixups.
The reason for your providing the pre-addressed label or
envelope is to make it appear that the merchandise is
being sent directly by you.
The amount of money you can earn as a circular mailer
depends upon you.. The more time you devote to mailing
commission circulars, the better your opportunities for
earning a greater income
NEED COMMISSION CIRCULARS & MAILING LISTS? Over 100
suppliers will send you FREE commission circulars paying
you 50%, 75%, even 100%! Over 100 dealers will send you
FREE mailing lists...over 4,000 new, fresh names! Your
choice of either "over 100 Sources of FREE Commission
Circulars" OR "Over 100 sources of FREE Mailing Lists"
just $3 each! ORDER BOTH for only $5! Order from above
Publisher or Fun Mates Press - FMS/10, Box 6466, San
Francisco, CA 94101.
4 WAYS TO MAKE THE BIGGEST EARNINGS AS THE "PRIME
SOURCE".... #FMS-11
Copyright 1986, Fun Mates Press. Printed as news &
information only.
Published by: FUN MATES PRESS. P.O. Box 6466, San
Francisco, CA 94101
New ideas pay the biggest dividends in ANY business -
INCLUDING mail order. if you can think of something that
is new, different and has "mass appeal", you will probably
make more money than anyone else. When you make such new
ideas available, you become the "prime source". There are
four ways to pocket the biggest profits this way - with
very little effort!
1. WRITE SOMETHING THAT EVERYONE WANTS TO BUY & READ!
Good, honest information is one of the mail order's top
sellers! There are thousands of "HOW TO" books, reports,
folios, etc. on sale, but there's always room for more
fresh ideas. Especially if you can come up with some new
way to increase income, save money, or save time.
Let us say you write a 1-page report, which you can sell
for at least $1.00. To have 100 copies offset printed will
cost you $3 to $4. The retail value of 100 copies is $100!
Deduct your printing cost and your profit is between $96
and $97! If you write several dozen such 1-page reports,
and they all sell well, can you see the tremendous
potentials?
You will have to spend some money for advertising. But you
can cut this down by offering the reports to other dealers
on a dropship basis, let's say on a 50% commission. Then
they do all the work and you collect 50 cents on every
sale. Since it cost you only 3 cents to 4 cents to have
each report printed, your profit is still 46 cents to 47
cents on every sale!
2. BUY THE "REPRINT" *REPRODUCTION) RIGHTS!
here you become the owner by paying for the right to
reproduce someone else's materials...or you can do this
too! Let us say you offer the reprint rights to other
dealers for 42 or $3 for your 1-page report.
Then your profits are still greater, and the dealer has
the right to reprint your report, with his own name as the
"publisher".
It is always wisest to "copyright" everything you write.
Then, if anyone steals your idea, you can sue for
"copyright infringement" and force the thief to pay almost
any amount you decide, or take him to court.
3. BECOME THE DROPSHIPPER FOR A HOT SELLING ITEM!
Many suppliers need reliable dealers that will sell their
merchandise on a commission basis... Commissions can range
from 50% up.. You then do the advertising by distributing
circulars, which are generally provided free, and have as
many copies printed as you wish with your name inserted as
the as supplier. When cash-in-advance orders arrive, you
keep your commission and send the balance on to the prime
source. He will dropship direct to your customers. Many
such dealers also offer "wholesale discounts". this is
when you buy in quantity lots &fill order yourself for
bigger profits.
4. BECOME A DEALER FOR THE "PRIME SOURCE"!
Offer the prime source's products to other dealers for a
smaller commission. In other words, give some of of your
commission to others. In this way, your dealers and the
prime source do all the work and you are only the "middle
man".. And all you have to do is collect your commission
and forward the orders on. You pocket extra $$$ for every
little effort!
IMPORTANT! Read "What Sells BEST In Mail Order"! Lists
mail order's top 40 sales pullers...and tells why! Rush $2
to above Publisher or Fun Mates Press - FMS11, Box 6466,
San Francisco, CA 94101
HOW TO DESIGN WINNING ADS WITH YOUR OWN "CR"COPY....
#FMS-12
Copyright 1986, Fun Mates Press. Printed as news &
Information only.
Published by: FUN MATES PRESS, P.O. Box 6466, San
Francisco, CA 94101
"Camera ready" or "CR" copy means exactly that materials
all ready for the camera and to be printed "as is". NO
CHANGES! When you submit materials to a printer for
reproduction, he does not have permission to make any
changes. Therefore, if your "original;" has any errors,
smudges, fingermarks, etc.,, these too will be reproduced
on every copy printed.
Since your ad, circular, copy or whatever will be
reproduced exactly as the original, you must be extra
careful that every detail is as perfect as possible. Even
creases or folds may appear on the finished product. And
if hundreds of copies are printed at one time p or even
thousands- flaws, or throw the entire print job in the
trash!
Light blue margins will NOT photograph. Keep this in mind
when preparing copy for your printer's camera. Almost all
other colors will photograph as black. Therefore, it is
best to work with black on white paper only.. This will
give you a good idea of what the finished job will look
like.. If you use colored bits and pieces in your pasteup,
the overall appearance may not be the same as what you had
in mind for the final job.
All materials to be photographed must be a sharp and clear
as possible.. If you "lift" someone else's smudged
illustration or headline, remember that your final print
job will also have a smudged illustration or headline...
Also, be very, VERY careful about clipping and using
materials from someone else's ads or circulars. This could
get you involved in a lawsuit for "copyright
infringement", which is a federal offense.
If you want to add your own drawings, lettering, etc.,it
must be done in black (or dark red, which will photograph
as black). Never use blue carbon ribbon for best results.
Your stationery store should have these in stock. Also, be
sure to clean the typewriter keys before typing your copy
(message). Or have the type set by a commercial
typographer. Never make erasers when typing copy.. If you
make a mistake, start over.
If you desire to use a photograph in your ad, it must be
"screened" first. This is when the photo is broken down
into tiny dots. If this is not done, darker shades of grey
will become black and lighter shades may disappear
entirely. Your printer will be happy to give you free
advice.
Attach all materials you wish to include in your add with
rubber cement. This type of adhesive dries slowly and
allows time to slightly reposition any elements if
necessary. Never use transparent tape. It may photograph.
if you are preparing an ad for a publication, be sure the
size is exactly that required by the newspaper or
magazine. When pasting up a circular, allow 1/4" to 3/8"
white margin on all four sides.
Before presenting your original to the printer, be certain
that all excess rubber cement is removed.. This can be
done by rubbing it off with your finger. Any excess may
photograph as black smudges. Other unwanted marks can be
covered with "Liquid Perfect", from your stationery store.
Never fold the finished camera ready art. Folds and
creases may photograph as black lines. When mailing large
originals, use stiff cardboard as a backing to prevent
unnecessary damage. Mark on the outside of the envelope
"PHOTOGRAPH. Please do not bend or fold" and send via
FIRST CLASS MAIL - always!
Add HARD-SELL "CLOUT" to your ads and circulars. Send for
50 Ad-Art Samples that you may use as you wish. They're
FREE!...for a long self-addressed envelope and two 1st
class stamps. Order from Fun Mates Press Adv. Dept FMS/12,
Box 6466, San Francisco, CA 94101
15 "DO'S" & "DONT'S" FOR WRITING POWERFUL MAIL ORDER
ADS.... #FMS#13
Copyright 1987, Fun Mates Press. Printed as news &
information only.
Published by: FUN MATES PRESS, P.O. Box 6466, San
Francisco, CA 94101.
1. POWERFUL HEADLINE. This is the most important
eye-catcher that must grab the reader's attention. If your
headline lacks "PIZZAZZ" and appeal, the reader may skip
over your ad and your money is wasted.
2. THINK POSITIVELY. Your copy (message) must show
enthusiasm. If you feel your product (or service) is
"so-so" or average, forget it. Your lack of excitement
will show and may give the reader "second thoughts".
3. BE HONEST. Remember the Golden Rule. Don't exaggerate
or make false claims. never make promises you can't - or
don't - expect to keep. There are laws against "false" and
"misleading" advertising.
4. KEEP COPY SHORT. Sum up the entire message in as few
words as possible. Remember, if you use less words, the
type will be larger.
5. COME TO THE POINT. Say what must be said and no more.
Don't oversell! Excessive unimportant words will diminish
the power of the sales pitch.
6. USE SHORT SENTENCES to add excitement and hard-sell
"clout"!
7. KEEP COPY SIMPLE. Don't try to impress upon the reader
that you went to school. Use common, ordinary, everyday
"correct" English.
8. DON'T BE CUTE OR CLEVER. If you feel you have a flair
for writing comedy, don't reveal this latent talent when
writing ad copy.. Very few wish to place an order with a
comedian or clown.
9. STUDY THE COMPETITION and try to be different and
imaginative. Look for a new "approach" or "angle".
Copy-cats are seldom well-like.
10 DON'T ASK QUESTIONS that cannot be answered in a
positive manner. As example, don't ask "Do you want to
quit smoking?" (Some may not!) It is better to say
something like "You can quit smoking!"
11. AVOID EXPRESSIONS THAT MAY OFFEND. Don't try to be
"folksy" by using regional expressions. Also, stay away
from slang expressions.
12. STRESS THE BENEFITS of your service or product. The
public is more interested in how they will personally
benefit, i.e., will they earn more money, or become more
popular, or healthier, or younger looking, etc. Remember
to always sell the "sizzle" instead of the steak.
13. INVOLVE THE READER. Don't be afraid to use the word
"you". While your ad may be read by many thousands, you
are not addressing a huge stadium full of people. Instead,
you have a "captive" audience...your ad is being read by
one lone individual at a time.
14. DON'T CONFUSE THE READER. A small ad should promote a
SINGLE item only..and never two or more.
15. BE CONCISE. Tell your reader EXACTLY what he is
getting for his money, and EXACTLY how to order your
product or service.
HOW TO PICK THE BEST PUBLICATIONS IN WHICH TO
ADVERTISE.... #FMS-14
Copyright 1987, Fun Mates Press. Printed as New 7
Information only.
Published by: FUN MATES PRESS, P.O. Box 6466, San
Francisco, CA 94101.
Successful mail order dealers realize there are two
distinct groups of publications in which to place
advertising for maximum results.
The first group includes newspapers and magazines designed
to fill the needs, wants and interests of the "general
public". Theses "national" publications can be found on
newsstands across the nation.
The second group is what are called "trade" publications.
This consists of hundreds of mail order magazines,
newspapers, adsheets, etc. Contrary to what some
publishers of these "trades" claim, very few copies get
into the hands of the general public. Over 90% of the
readers are mail order dealers or those thinking of
entering mail order.
While an advertisement placed in one of the general public
newspapers or magazines may bring astronomical results,
the identical ad may fall flat when inserted in a mail
order trade publication... Likewise, and ad that has
sensational pulling power in one of the trades, may get
little or no response when it appears in national
publications... As with any other profession, most mail
order dealers are interested in what's happening in their
own field, plus they also read national newspapers &
magazines. However, the general public reads national
publication, but about 99% have very little interest in
the "internal" affairs of mail order. They couldn't care
less. This is very important to remember when placing ANY
ads.
Readers of mail order publications are interested in two
basics needs. First, how they can build-up their business
and increase their income. Second, ways of saving money.
Unless what you have to offer falls into either of these
two categories, ads placed in any mail order trade
publications are simply a waste of money.
With so many hundreds and hundreds of mail order trade
publications from which to choose, the logical question
is, where will an ad get the best results? There is no
100% accurate answer? It is a matter of "testing".
When selecting a publication to place an ad for the first
time, there are several things to be wary of.. First,
check the names of the advertisers appearing in the issue
you have available. If some of the better known names in
mail order are represented, you can be assured it is a
good newspaper or magazine to "try". Most of these
veterans know what they are doing and make certain their
ad dollars are wisely spent. So, follow the leaders!
Next, check the amount of "filler" copy that appears in
the publication. If more space is devoted to articles than
to advertisements, it is very possible that the
publication is "floundering"! Remember, it is the ads and
NOT the articles that support any publication. Lack of ads
means the publication does not have advertisers... Lack of
advertisers generally signifies that others have tried
advertising in that publication and were disappointed at
the results. They would then naturally stop advertising.
However, if you enjoy the articles and find them
informative, it is wiser to pay a small fee for a
subscription and forget about advertising.
A second warning signal of where NOT to advertise is by
the amount of space a publisher devotes to his or her own
offers. Let's face it. Any publisher would rather fill
their publication with ads of cash-paying customers. But
if dealers are reluctant to buy ad space, and generally
for good reason (poor response from previous ads), the
publisher has no alternative but to fill up the pages with
his or her offers. Other wise many of the pages would be
blank.
For a long list of some of the more popular mail order
publications, read "How To Receive Over 100 Mail Order
Magazines FREE"!...just $2 from above Publisher or Fun
Mates- FMS/14,, Box 6466, San Francisco, CA 94101.
HOW TO SET UP A SIMPLE LOW-COST RECORD KEEPING SYSTEM....
#FMS-15
Copyright 1986, Fun Mates Press. Printed as news &
information only.
Published by: FUN MATES PRESS, P.O. Box 6466, San
Francisco, CA 94101
Every mail order business requires an accurate
record-keeping system,
This is necessary to keep tabs on orders, record
shipments, prevent duplication, etc. It is also important
for tax purposes.
After many years in this business, we think this is the
ideal combination filing AND bookkeeping system. This
method is inexpensive, easy to use and extremely reliable
and efficient.
The secret lies in the use of standard 3" x 5" "Index"
cards, available in white and a variety of colors, ruled
or plain. These may be purchased from most variety,
stationery, department stores, etc. The cards are packaged
in units of 100 each and priced within everyone's budget.
Greater savings can be had by buying from wholesale paper
companies or retail/wholesale firms specializing in office
& stationery supplies. (look in your Yellow Pages under
"Paper Dealers" and "Paper Dealers-Wholesale & Mfrs."). In
some cases, when purchasing from wholesalers, only case
lots or 10 packs (1000 cards) is possible. However, the
extra savings can be substantial. The corrugated carton in
which the cards are packed makes an ideal space-saving
"file-drawer" when the cover is carefully removed. 1,000
cards occupy less space than a 1-lb loaf of bread!
Select a different color card for each year, such as white
for 1079, blue for 1980, etc. The use of various colors
facilitates easier up-dating and "cleaning out" inactive
accounts., than searching cards for dates actual orders
are recorded on the same card. The name of the customer
(last name first) is recorded in the upper left hand
corner.. Complete address follows. These are filed in
alphabetical order. To save space, notes on the cards may
be abbreviated. But it is extremely important that these
notes are understood by all who will be working with the
file... Complicated "codes" could cause frustrating
problems.
Upon opening every piece of incoming mail, the file must
first be checked to see if a card for that customer
already exists. If not, a card is promptly completed.
All pertinent information is recorded on the card, in
addition to the customer's name and address: date
received, origin of order (from which ad in which
publication, or circular), item ordered, type of payment
(check, money order, cash), or item customer inquired
about. For inquiries, specify exactly what was sent in
return, such as letter, circular, etc.
Most important is the recording of the date the order was
shipped and what method: 1st class mail, 3rd class mail,
parcel post, UPS, etc.. This is necessary in the event the
order is not received in due course.
You may also record the home address and phone number of
the customer, which may appear on the order form, check,
letterhead, etc. Also, the check number. Also the name of
the person who placed the order, if it is a company. And
signer of the check, if legible.
Coupons from ads or circulars may be stapled to the back
of the card.
All future business transactions must be recorded on each
customer's card. When one card is filled, staple a second
to the front of the first
For customers living within your state, where you must pay
sales taxes on orders, a small red check mark or "X" in
either upper corner helps separate these customers at
year's end, when taxes must be completed.
MORE IMPORTANT INFORMATION worth reading to keep records
in order: "How To 'Key" Advertising To Measure Results" is
the best way to keep from wasting advertising dollars.
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