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The "Outside-In" strategy
If you've been on the internet marketing field, you have *obviously* heard of
Mark Joyner. If my life depended on how well I marketed one website, there is no other soul that I would turn to but Mark's. Here's what others say about him:
"Mark Joyner is the Tiger Woods of Internet Marketing. He is singularly skilled in demystifying online marketing through the use of his unconventional tactics that work. He is, without a doubt, the best interview I've had all year!"
- Mike Litman, host of Business Breakthroughs
"Mark Joyner is an Internet marketing genius. If someone were to ask me,
'How does one sell on the net?' I would reply, 'Ask Mark Joyner.' He is the best. No question."
-- Jay Conrad Levinson, author of Guerrilla Marketing
And you know what? I agree... Mark Joyner is without a doubt, the internet marketer I admire the most and the one that I've learned almost every working technique I know about. Take a look at the exclusive interview at the end of this report to learn more of Mark's killer tactics.
The "Outside-in" strategy is a BRILLIANT strategy developed Mark Joyner.
This strategy consists of setting up several mini-sites (and adds more to his list every month). When people purchase one of his products, he will instantly start promoting his main site (www.roibot.com) to them.
Roibot is where his biggest earnings are; and for a very simple reason: his income is recurring by charging his customers a monthly fee for his excellent service (And I do mean excellent!). Finally, when he gets the customer to sign up to use Roibot.com, he will back-end and cross-sell her with his other products. Mark's "Outside-in" strategy works like a charm for him, there is a lot of work involved in it, but in the end, the payout is *huge*.
Marlon Sanders (a well known name in the marketing arena) is also using a similar layout. The only difference in his case is that he uses his main site only to handle all the affiliate programs for his mini-sites instead of having a service on it. This is no small task, he has managed to turn "HitsnCash.com" into an affiliate funneling tornado.
Here's a graphic representation of their strategy:

"The Outside-In strategy"
On this graphic, the large sphere represents the main site (roibot in Mark's case) and all the smaller spheres represent all of hisbmini-sites. The arrows show you how the links are structured on this strategy... the main site promotes all the mini-sites trough it's affiliate program, and all the smaller sites end up promoting roibot (sometimes directly, sometimes after the purchase of the infoproduct is made).
Here are the main advantages of this strategy:
* A single affiliate program works for all your products.
* By having different domain names, you get plenty of chances of adding
thousands of new names to your list.
* When trying to get into the search engines, all the domain names will help
you get to the top faster because you'll have many different keywords to
promote.
* Back-end sales are easy because the customers who bought your first
product already trust you enough and know it would be safe to buy a second
time from you.
Here is the list of Mark's and Marlon's mini-sites.
(Remember to study them all in detail!)
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