![]() |
![]() |
|||||||
The "Inside-out" strategy is being used by two of the marketing gurus I admire most: Corey Rudl & Declan Dunn. And it's based on a single website that acts as a portal to all their mini-sites. Miguel Alvarez uses this strategy on one of his sites (www.profitwriting.com), but his main strategy is still the "Mix & Match" technique (more on that in a minute).
On this graphic, the large sphere represents the main site (the portal) and all the smaller spheres represent mini-sites. The arrows show you how the links are structured on this strategy... the main site has links to each of the mini-sites and all of them have links back to the main site - but none of the mini-sites have links that lead to each other.
|
||||||||
![]() |
||||||||
Corey Rudl's mini-sites: His portal is MarketingTips.com and the list of products he offers (each with a mini-site) are: |
Declan Dunn's mini-sites: His portal is ActiveMarketplace.com and the list of products he offers (each with a mini-site) are: |
|||||||
|