Hi Mark,
I know EXACTLY what two things you should do to make this double the sales..
OK, when I read your ad it seemed to follow a logical progression, etc.. But, do you know what is really missing?
You need to focus on the benefits acheived by those who use these natural remedies..
You need to speak to these people on another plane.. You are pointing out sort of the benefits, but more on a local level..
The way to figure out the benefits missing, ask yourself, "Why do they want to lower their blood pressure?"
You need to stress these type of benefits:
1. Live longer with more energy and happiness(derived from having more energy and being able to do more).
2. Go from there to show how this increased
health and energy can give them more energy to spend playing with the kids, being with your wife/husband, etc..
3. Become athletic again, as when you were younger, fitter, etc..
4. Keep building on people's "desires"..
The idea is you need to prove to them this can get them to where they can fulfill their real desires.. Their "local desire" is to lower blood pressure.. But their "ultimate desires" are more along the lines of the 1,2,3,4 above..
THEN, AFTER THIS, the idea is to figure out the right way to market this..
Consider the title.. Maybe there are some words you can change on a few auctions to see if they perform better. Maybe incorporate some of the "ultimate benefits" into the title..
Once you have the sales
popping up higher, LAST YOU CAN put the auction at the top of the page..
AND what do we know..
Many have high blood pressure.
Many have similar ultimate desires..
So, you know if you put it at the top of the page it will just sky rocket your sales, as you are putting more marketing dollars behind the ad, putting it in front of more people.
Tony
markgregory@aaaa.com wrote:
Hi Erin, I am Mark Gregory and bought your Ebayebook
business coaching.
Thanks for taking the time out to coach me in selling
ebooks on ebay.
I started to sell an ebook "Lower Your Blood Pressure
Naturally" I wrote myself in June this year and tried it
out
a few on ebay. Take a look:-
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&ih=019&item=290015652608&rd=1&sspagename=STRK%3AMESO%3AIT&rd=1
I got a few sales at $4.95 about 20 over a 2 month period
relisting it sometimes days after the end a 3 day buy now
session. During which 1 or 2 would usually be sold. I kind
of gave up selling it this way as I fel I was not getting
the kind of turn over I had expect. Could you look at my
sales letter and give me your feedback as to what could
have been done to improve sales.
Thanks
Mark Gregory
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O'REILLY: All right, Lis ... I sell bibles in Tarzana, CA. Lenny comes in, & he's got a ... beard. He's wearing a dress ... I have to hire him?
LIS WIEHL: You can't not hire Lenny.
O'REILLY: Yes, but ... Don't you see my business point here? ... the state of Calif .. is forcing me to hire people that may
be detrimental to my business.
LIS WIEHL: appearance shouldn't matter. When you're selling bibles.
O'REILLY: Ms. Rivers, you understand ... better than Lis because she went to Harvard Law School, and that disqualifies her from common sense.
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