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Product Description
101 Social Media Tactics for Nonprofits: A Field Guide (9781118106242): Melanie Mathos, Chad Norman, Beth Kanter: Books. There are a lot of books about social media strategy, engagement, and listening—but this isn't one of them! Destined to be the most dog-eared book on your desk, 101 Social Media Tactics for Nonprofits features 101 take-action plans that anyone managing or supporting a social media program for nonprofits can start using today—and most of the featured resources are free!Authors Melanie Mathos and Chad Norman—both seasoned nonprofit social-medialites—divide each of the 101 digital-age tactics into five key categories: setup, communicate, engage, fundraise, and measure. Tactics include quick, easy-to-follow steps and tools you'll need to implement them. Plus, many of the 101 entries include A Closer Look highlighting how leading nonprofit professionals around the world—including Oxfam, charity: water, Red Cross, Greenpeace, March of Dimes, and many others—are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.Ready to get connected with a bigger, more interactive audience? Here are just some of the 101 social media tactics you can get started with right now:Brand your YouTube channelClaim your venue on foursquareConnect with the top tweeters in your areaMake your tweets retweetableUse TwitPic to share photos and videosCreate a Facebook welcome tabAsk your Facebook fans a questionGet creative with avatarsOrganize a petition on TwitterRaise money with CausesSubmit your photos to Flickr groupsDisplay RSS feeds on your web siteCreate a Wikipedia entryMake a buzzworthy videoLivestream your eventsAdd a tweet button to your web site or blogCreate a Facebook donation tabHold a tweetathonTrack referrals from social sitesMeasure new visitors from social channelsCreate a program from scratch. Add a new twist to an existing one. Engage with supporters in new and inventive ways. Discover how just a couple of quick clicks of the mouse can make an immediate impact on your organization's social presence with the tips and tools found in 101 Social Media Tactics for Nonprofits.
Shipping Weight: 2 pounds
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