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Books > Arts & Photography > Design & Decorative Arts > Graphic Design

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Advertising: Concept and Copy, Second Edition (9780393731590): George Felton: Books. “The crisp writing style and attractive layout and photography make this book as appealing as the ads it describes...Highly recommended.” (Choice )“Comprehensive.... A thorough and informative study.” (Adbrands.net )

Shipping Weight: 2 pounds



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