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Product Description
Advertising Creative: Strategy, Copy, and Design (9781412974912): Thomas (Tom) B. Altstiel, Jean M. Grow: Books. Alstiel and Grow's book provides golden nuggets of information that will help equip students in developing sound strategy and deploying solid tactics. (Ginger Rosenkrans )Strongly illustrative of concepts; easy to understand. A very practical approach. (Richard Baxter )This text allows marketing students who are creative to be creative. (Keith Starcher )The book contains good instructional materials with examples. A good step-by-step book. (Alexander Muk )
Shipping Weight: 2 pounds
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