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Product Description
Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Strategy + Business) (9780071508285): Christopher Vollmer, Geoffrey Precourt: Books. Praise for the Wall Street Journal Business Bestseller “Chris Vollmer's Always On captures the dramatic changes taking place in the marketing-media ecosystem and renders them and their implications with striking elegance.”-Randall Rothenberg, president and CEO, Interactive Advertising Bureau “Always On captures the essence of how the Internet is putting control in the hands of consumers, and offers straightforward guidance for executives and companies to not only survive-but thrive-in that world as it changes.”-Dave Morgan, executive vice president of Global Advertising Strategy, The AOL division of Time Warner Always On is an owner's manual for today's brand manager. Keep it in your glove compartment.--David Verklin, CEO, Aegis Media Americas, and author of Watch This, Listen Up, Click Here “This book addresses the highest level of consumer-centered advertising and marketing strategy in a way that will pay big dividends for the reader. If you do not understand the digital world, it is a must read for anyone who wants to succeed in the 21st Century.”—ROBERT L. DILENSCHNEIDER, founder and chairman,The Dilenschneider Group, Inc. “Helps marketers, agencies, and media companies understand the larger context of the consumer-in-control era, from the splintering of medial channels to the development of new metrics for advertising effectiveness.” -Strategy + Business magazine
Shipping Weight: 2 pounds
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