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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences (9780787978440): Joanne Scheff Bernstein, Philip Kotler: Books. “…the chapters stand as worthwhile updates of a field that has faced a variety of changes and challenges in that intervening decade.” (Nonprofit and Voluntary Sector Quarterly, 05/01/2008)

Shipping Weight: 2 pounds

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