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Product Description
Attracting Perfect Customers: The Power of Strategic Synchronicity (9781576751244): Stacey Hall, Jan Brogniez: Books. Hall and Brogniez, consultants both, make one simple and compelling point: readers will make more money and be far happier if they and their company only deal with customers whose values mesh with their own. The authors describe buyers who are in complete synch with the seller as perfect customers, but they sidestep the issue of what happens if there are not enough perfect customers to keep one in business. A lack of quantitative supporting evidence further weakens their strategy. Still, this is a worthwhile book that may cause executives to rethink their basic marketing strategies. Copyright 2001 Cahners Business Information, Inc.
Shipping Weight: 2 pounds
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