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Product Description
Basics Advertising: Art Direction (9782940411214): Nik Mahon: Books. Another excellent addition to the Basics range. A good introduction to the subject with useful examples and references throughout. It is consistent with others in the series - clear and methodical structure and composition. Christopher Skinner, The College of West Anglia, UK. Well written text with useful insights and detailed case studies, perfect for our course. A good layout, easy to understand and navigate through. Christopher Morris, University of Salford, UK. A really good introduction to art direction covering all the necessary information in digestible 'bite size' chunks ... Layout is uncomplicated and accessible. I like the 'Way with words' definitions which deconstruct the language used. Well illustrated with meaningful examples. Rhiannon Robinson, University of Cumbria, UK.
Shipping Weight: 2 pounds
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