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Product Description
Beyond Good Company: Next Generation Corporate Citizenship (9781403984838): Bradley K. Googins, Philip H. Mirvis, Steven A. Rochlin: Books. Beyond Good Company is a thoroughly researched, eye-opening account of how the best international companies add ‘happiness maximization’ to ‘profit maximization’ and compete on foresight--that is, think ahead about how their products and operations can solve critical societal problems. This book powerfully connects corporate citizenship to business strategy.--Rosabeth Moss Kanter, author of Confidence: How Winning Streaks and Losing Streaks Begin and End and America the Principled: 6 Opportunities for Becoming a Can-Do Nation Once Again Even if some would argue that the Golden Age of corporate citizenship is coming to an end, now the hard, competitive slog starts. Business leaders aiming to succeed in complex, dynamic global markets know they have no option but to deal with the 1.0 compliance and 2.0 citizenship agendas. But as Googins, Mirvin, and Rochlin--a supergroup in their field--argue, we are seeing the emergence of a 3.0 agenda focusing on repurposing enterprise, on leverage, and on the scaling of entrepreneurial solutions for the world's great sustainability challenges: truly, next generation corporate citizenship.--John Elkington, Founder and Chief Entrepreneur of SustainAbility and originator of the triple bottom line Beyond Good Company provides us a transformational path to global corporate citizenship for the 21st century. The new paradigm is one that is based on a pragmatic integration of corporate citizenship and good business performance. The authors rigorously frame the issues and then provide in-depth case studies of GE’s Ecomagination, IBM’s innovation jams, and other world-class examples of co-creating value for business and society. A must-read primer for forward-thinking leaders.--Noel Tichy, co-author with Warren Bennis of Judgment: How Winning Leaders Make Great Calls and Professor, The Ross School, University of Michigan The authors make a compelling case that no business leader or educator can afford to ignore. They vividly illustrate how the corporate citizenship agenda has moved far beyond traditional philanthropy and compliance to the heart of creating long-term value for both business and society--and they provide a valuable framework for managers to take this agenda forward.--Jane Nelson, Senior Fellow and Director, Corporate Social Responsibility Initiative, Kennedy School of Government, Harvard University This book pushes us to strip away the veneer of public relations and deal honestly with the toughest question: What is the fundamental relationship between business and the global challenges facing 21st-century society? Can we get beyond simplistic notions of good and become builders of lasting value?--Barbara Dyer, President & CEO, The Hitachi Foundation
Shipping Weight: 2 pounds
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