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 Beyond the Obvious Could not connect to Amazon
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Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation (9781401324469): Phil McKinney: Books. ... practical guide to consistently generating innovation.... an invaluable guide to extracting ideas from the book and applying them within an organization.McKinney gives organizations the tools they need to generate ideas and know that they're moving in the right direction.Publisher Weekly  12/16/2011In this bright, informative debut, McKinney ... writes that anyone can become an idea person Offering vivid examples of how his approach has worked at HP and elsewhere ... Valuable and ready for immediate use.Kirkus Reviews 12/28/2011

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