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Branded Beauty: How Marketing Changed the Way We Look (9780749461812): Mark Tungate: Books. Tungate's descriptive writing and cliffhanger chapter endings make the biographical portion of the book both fascinating and highly entertaining… Tungate's arguments are well-researched and his findings on an industry that is notoriously secretive are enlightening and often surprising. …should not be seen as a critique of cosmetic companies. Rather, it is an in-depth look at how the industry developed and where it stands today. After all, Tungate's speciality is marketing, as an instructor of branding and advertising courses at Parsons Paris School of Art and Design, as well as the author of several books and columns regarding advertising. The story of how a few men and women revolutionized marketing strategies as well as public opinion on beauty is indeed enthralling and Branded Beauty will be valuable for anyone interested in a behind-the-scenes look at one of the world's most ubiquitous industries. - ForeWord Reviews...[an] objective examination of the beauty industry...Mark Tungate cannot help placing the case before us in an admiring light...[He] goes through the histories of virtually all the major and growing companies selling beauty products in sharp, upscale magazine prose...with a certain twinkle and smile to his writing voice that makes for a relaxed and informative book. --By the Book Reviews [Tungate] is to be congratulated for this unique work on the business of beauty, which has obviously changed the way we look.Review from Biz India...[A] stellar example of non-fiction -- just good journalism and engaging, clean writing. ...It is excruciatingly well researched, with chapter notes and [a] bibliography... Mr. Tungate takes us along with him as he visits the scientists and marketers that enable our beauty, inserting himself into the story in little episodes so we can experience what he does. - Christine Frank, goodreads.com...[A] great read. - Pierce Mattie Public Relations...interesting histories of the famous names in the cosmetics industry - Elizabeth Arden, L'Oreal, Revlon, etc. …[A] fascinating history of and glimpse into the modern beauty industry. If you like books like Why We Buy, this is a great one to look at for an industry-specific view. - Joy of Booking...Tungate chronicles the rise of the beauty business. ...The truth isn't always pretty but it is fascinating. -Deidre Woodland, PursuitistI highly recommend this book for anybody who wants a comprehensive example of marketing in action, as well as for the everyday cosmetics consumer.-Shannon Hopkins, LuxuryReading.com From Amazon reviewers: Very good informative reading! - Federico Legorreta…[A] great factual History Book of the Cosmetics/Beauty Industry… A great read for sure. - Rex Romanov
Shipping Weight: 2 pounds
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