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No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (9780789748010): Jason Falls, Erik Deckers: Books. A book like this deserves a no bullshit testimonial: The social media world is so full of it, I really didn’t think anybody had the guts to put out a book like this on it. If someone tells you social media is crap, throw this book at them and demand they read it.” --Scott Stratten, international bestselling author of UnMarketing: Stop Marketing. Start Engaging “Jason and Erik don’t screw around with wishy-washy theories or starry-eyed notions. If you’re looking for sound advice on how to use social media to grow your business (and who isn’t?), this book is your guide.” --David Meerman Scott, bestselling author of Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now I've been famously quoted as saying, '99.5% of social media experts are clowns,' but watching Jason over the course of the last five years makes me feel pretty confident that he's in the other .5%. --Gary Vaynerchuk, cofounder, VaynerMedia; author of The Thank You Economy Jason and Erik are the real deal. They blend heartfelt sincerity with technical know-how and experience. This book gives you a lot to chew on, and if you let it, gives you a serious step up on your competition. --Chris Brogan, coauthor of Trust Agents:Using the Web to Build Influence, Improve Reputation, and Earn Trust “Finally, a book that hits the topic of social media in a way that makes it real, practical, and important.” --John Jantsch, author of Duct Tape Marketing and the Referral Engine Social media marketing can drive real business results and No Bullshit Social Media delivers straight-talking guidance to help brands succeed. --Peter Kim, chief strategy officer, Dachis Group “Forget everything you thought you already knew about social media marketing. Chuck it. Start over. Then, turn to page 1 of Falls and Deckers’s No Bullshit Social Media guide and learn from the masters.” --Todd Defren, principal, SHIFT Communications; blogger, PR-Squared “Deckers and Falls crystallize the relevant aspects of social media marketing in an exciting and informal way. Not just for marketing types, No Bullshit Social Media is a must-read for anyone who has a passion to grow their business by learning how to listen and dialog with their customers.” --Scott Applebee, vice president marketing, Travelpro International, Inc. Finally! A no-nonsense marketing book from guys deep within the social media trenches. This book is a must-read for any business that's struggling with social media marketing. --Michael A. Stelzner, CEO, SocialMediaExaminer.com; author of Launch: How to Quickly Propel Your Business Beyond the Competition “I punched the wall with enthusiasm after reading this book! No joke. This is the best bare-knuckled approach to social media marketing I have ever read. Erik and Jason tell it to you straight. Every CEO, entrepreneur, and business professiona[7327] Jason Falls is a consultant, speaker, strategist, and thinker in the world of digital marketing and social media. He is the owner of Social Media Explorer, a social media consulting service, as well as Exploring Social Media, a learning community. He works with corporate clients, developing and managing their social media and PR strategies. He is a highly sought-after speaker, traveling around the country to speak to various trade associations, conferences, and corporate groups. Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. His company works with both small businesses and large corporations. Erik has been blogging since 1997, and he speaks widely on social media topics for personal branding, business, crisis communication, and citizen journalism. He is also a newspaper columnist and award-winning playwright.
Shipping Weight: 2 pounds
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