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Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations (9780195320695): Stephen M. Kosslyn: Books. ...a world authority on the visual brain ...shows how to use this tool effectively.--Steven Pinker, author of The Language Instinct and Blank SlateI would say that this is one of the most useful books on PowerPoint to ever be printed.--Garr Reynolds at Presentation ZenThis review may not do justice to the insight and clarity of this excellent book which is easy to read, chock full of examples and filled with illustrations of the principles. It is the best book I have found so far on how to improve presentations--especially in PowerPoint.--Robert Hacker at Sophisticated FinanceKosslyn puts PowerPoint users on notice. Read this book, and you will be enlightened. Kosslyn's thorough and engaging treatment is based on broad scientific literature, and on his extensive experience. Besides covering the myriad features that PowerPoint offers, Kosslyn provides great advice on how to connect with an audience, tell a story, work at the right level of information, and come up for air. --Lawrence W. Barsalou, Samuel Candler Dobbs Professor of Psychology, Emory University
Shipping Weight: 2 pounds
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