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Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs, Second Edition (9780071739023): David J. Cichelli: Books. David J. Cichelli is Senior Vice President of The Alexander Group. He has been an instructor at several academic institutions, including Columbia University. He is a frequent speaker at national association meetings and serves clients from a variety of industries, including financial services, high-tech, software, telecom, and health care. Cichelli authored WorldatWork’s one-day class on sales compensation.

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