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Competitive Strategy: Techniques for Analyzing Industries and Competitors (9780684841489): Michael E. Porter: Books. Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one.Choice Few books warrant the too-common publisher's blurb landmark. This one does. Highest recommendation.Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management.Journal of Business Strategy Any manager who studies and uses the materials in this book should be able to devise more successful strategies.Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Porter's books on competitive strategy are the seminal works in the field.
Shipping Weight: 2 pounds
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