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Product Description
Consumer Behavior (10th Edition) (9780132671842): Michael R. Solomon: Books. This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations) Vol. 26, Issue 1, Journal of Consumer Policy.
Shipping Weight: 2 pounds
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