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Product Description
Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs (9780471703594): ACNielsen: Books. It provides an insight into how they [companies such as Hershey and Hewlett-Packard] have used category management to succeed and how to apply their methods in your own organisation. (Supply Management, April 2006)
Shipping Weight: 2 pounds
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