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Product Description
Corporate Social Strategy: Stakeholder Engagement and Competitive Advantage (9780521149631): Bryan W. Husted, David Bruce Allen: Books. The key point in this important new book is that a corporation's 'social' strategy must be integrated with its business strategy. Husted and Allen break new ground in showing us how this integration needs to proceed. This is a terrific book for managers and theorists. - R. Edward Freeman , Olsson Professor of Business Administration and Co-Director of the Olsson Center for Applied Ethics at the Darden School, University of VirginiaAll companies, now more than ever, are looking for the key to being more competitive and how best to create value. Can stakeholder engagement be useful and, if so, how? This book gives brilliant answers that will help you to reinvent your business strategy from a winner's perspective. - Alberto Andreu Pinillos, Managing Director on Corporate Reputation and Corporate Responsibility, Telefónica, S.A.[This book] substantially documents the state of the art and builds on the strengths and weaknesses of traditional views of Corporate Social Responsibility (CSR) and the more systemic view of strategic behavior brought by the resource-based view (RBV) to elaborate a framework for the effective integration of social demands into the business strategy...Instead of addressing the usual questions on CSR and sustainability, this book begins by formulating new ones, taking the inquiry one step further while keeping in mind that scenarios for the future of corporate social strategy and strategy itself are uncertain. - Mar Pérezts, ESCP Europe, European Management Journal
Shipping Weight: 2 pounds
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