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Product Description
Data Mining Techniques in CRM: Inside Customer Segmentation (9780470743973): Konstantinos Tsiptsis, Antonios Chorianopoulos: Books. Turning data into action is the aim of this insightful and practice-oriented book; it succeeds in an extraordinary way. It superbly demonstrates how to use analytical data mining techniques to gain actionable results when analyzing a customer base.This book is poised to become a standard reference, and I unconditionally recommend it to anyone working in this field --ACM Computing Reviews (Reviews.com) Jun 2011An excellent book for any data miner or anybody involved in CRM. The book is a very pleasant journey inside data mining...Really advised if you′re not a fan of formulas. --Data Mining Research - dataminingblog.com (18 March 2011)The text succeeds in offering a good introduction to data mining and market segmentation for almost any reader. -- International Retail and Marketing Review (Sep 2011)
Shipping Weight: 2 pounds
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