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Product Description
Distribution Channels: Understanding and Managing Channels to Market (9780749462697): Julian Dent: Books. The book provides a valuable summary of the key ratios that can be used to evaluate the business models of relevance to the particular stakeholder groups. Dent provides some great insights into how firms can use their understanding to enhance strategic alliances and create sustainable advantage. (Journal of Product & Brand Management)...when a Master Builder like Julian Dent...takes 30 years of his experience in building channels and...decides to write Distribution Channels it pays to read the book... Our recommendation for vendors and distributors: get the book, read the book, and then re-read it on a regular basis. -Bob Snyder, Consumer I.T.
Shipping Weight: 2 pounds
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