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Product Description
E-Mail Marketing For Dummies (9780470947678): John Arnold: Books. Learn to develop and deliver e-mail that your customers really want to readE-mail marketing can open lots of doors for your business, but it can also open you up to legal scrutiny and spam complaints. This book helps you navigate that tricky landscape and create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you! You'll even learn to analyze how your campaign is working.Fitting in — see where e-mail fits into your marketing mix and decide whether to use an e-mail marketing providerFirst, the list — find out how to build a top-quality list of subscribers who will respond to your mailingsGet it through — construct messages that reach your customers' e-mailboxesOpen me — use time-tested techniques for prompting your audience to open and read your e-mailsMake it irresistible — use design elements and relevant content to make your e-mails appealing and professionalGet social — add social features and involve your Facebook fans and Twitter followersJust for them — target e-mails to make them more relevant to your audienceFollowing up — use e-mail tracking reports, get open and click-through rates, and use the information to improve your resultsOpen the book and find:How not to be a spammerWays to get your audience to open your e-mailsTips for becoming a trusted senderValuable elements to add to your e-mailsSubject lines that get noticedDesign strategies for a mobile audienceHow to measure conversions and ROIThe ten worst content mistakesLearn to:Use e-mail to attract customers and increase businessBuild a mailing list and create effective messagesTrack the results of your campaignDevelop a strategy that incorporates social media
Shipping Weight: 2 pounds
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