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Product Description
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (9780470238271): Adam Morgan: Books. Eating the Big Fish is a lucid, well organized and well executed analysis of successful Challenger strategies...Highly recommended. (TheBookBag.co.uk, April 23rd 2009) ‘…a must read for anyone in marketing.' (Admap, January 2011).
Shipping Weight: 2 pounds
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