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Product Description
Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property (Intellectual Property-General, Law, ... Management, Licensing, Special Topics) (9781118004531): Suzanne S. Harrison, Patrick H. Sullivan: Books. How exactly can a company convert its intellectual property into the greatest amount of cash or other value over time? What is the best way to defend IP assets?How can companies more effectively impact their future? What is the relationship between invention and innovation?Completely revised and updated with the most current research on intellectual property and assets, Edison in the Boardroom Revisited highlights the winning strategies used by today's leading companies—including Philips, Nielsen, Procter & Gamble, DuPont, Visa, Samsung, Juniper Networks, and Proteus Biomedical—to maximize the value of their intellectual property.Informed by the experience of the ICM Gathering—a group of global corporations that meets regularly to share insights and develop best practices on obtaining value from intellectual property—authors Suzanne Harrison and Patrick Sullivan reveal even more sharply and clearly how to create and extract ever more value from your intangibles, particularly in the face of the rapidly changing business and IP environments.Edison in the Boardroom Revisited compiles a wealth of knowledge and success stories that illustrate how far businesses have come—and will go—in their ability to leverage and monetize their intellectual properties. With the explosion of the number and kinds of technology, in the future it will no longer be possible for global firms to own and control all of the IP necessary to maintain their competitive advantage. So how should companies think differently about how they generate and capture value from IP today and in the future?
Shipping Weight: 2 pounds
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