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Effectual Entrepreneurship (9780415586443): Stuart Read, Saras Sarasvathy, Nick Dew, Robert Wiltbank, Anne-Valérie Ohlsson: Books. GOLD MEDAL WINNER in the 2012 Axiom Business Book Awards SHORTLISTED in the textbook category for the Chartered Management Institute's Book of the Year Prize, 2011-12 'Entrepreneurship is the most powerful tool we have for economic and social value creation and this book is destined to be recognized as the secret weapon all entrepreneurship educators have been waiting for! An accessible and comprehensive guide for all who aspire to both make and find opportunities. Bravo!' - Len Schlesinger, President, Babson College, USA 'Both in form and content, this expansive volume captures the excitement of the entrepreneurial enterprise and the opportunities and challenges presented at each development cycle. Written by European and US academics, this volume is a great starting point to explore notions of innovation and entrepreneurial activity...the graphics, organization, and multiple pathways through the text are designed for the digital native who might become restless with a traditional text' - Choice Magazine 'A pragmatic, comprehensive book on entrepreneurship that talks about the key aspects and principles for establishing and sustaining a successful business' - Businessworld 'A first-class entrepreneurship education tool' - Georgios A. Panos, Journal of General Management 'This work has been absolutely instrumental in the development and continued growth of our company. We apply the 5 principles of effectuation everyday at Forgetful Gentleman. If you've ever thought of being an entrepreneur, this book will literally change your life.' - Nathan Tan, Co-Founder, Forgetful Gentleman, Darden MBA '09 'In offering a foil to the start-up myth, the authors reach an important conclusion: entrepreneurial success is not innate - it can be taught. The lessons in this book teach burgeoning entrepreneurs how to abandon doomed business models with ease, how to turn promising ideas into profitable businesses, and how to excel in inevitable uncertainty. There is the entrepreneurial story we know: the garage office, the risk-junkie founders, the midnight stroke of genius, the millions in VC funding and then there's this book, which changes it all.' - Ashleigh Williams, Entrepreneur, MBA graduate, Atkinson Graduate School of Management, Willamette University ‘This is an inspiring and aspiring book based on practical experience, informed by different theories and schools of thought. It is very accessible to a wide range of audiences, from students to intrapreneurs.’ - George Lodorfos, Director of Undergraduate Programmes, Leeds Metropolitan University, UK 'Paulo Coelho said We all know fear. But passion makes us fearless - the passion can be a hobby, an idea, a desire to change the world or entrepreneurship itself. This book is all about getting you to a point where fear becomes powerless to stop you from acting on your passion.' - Jerry Nemorin, Founder of LendStreet 'An entrepreneurial blueprint for those who don't like blueprints. The authors have distilled the essence of entrepreneurship in a new and vital way. Anyone who wants to know what matters to the global and local economies of tomorrow should read this book.' - Jim Zuffoletti, co-founder of OpenQ 'I consider this book to be the Bible for entrepreneurs. Sarasvathy has taken the mystery out of entrepreneurship and given us a set of principles to follow on our long and winding journey of creating new ventures.' - Brett Nicol, co-founder of Forgetful Gentleman 'An inspiring book! The principles of 'effectuation' puts in to words what I've been attempting to do i[7092] Stuart Read is a Professor of Marketing at IMD. Saras Sarasvathy is the Isadore Horween Research Associate Professor at The Darden School, University of Virginia. Nick Dew is an Associate Professor of Strategic Management in the Graduate School of Business and Public Policy at the Naval Postgraduate School. Robert Wiltbank is an Associate Professor of Strategic Management at the Atkinson School of Management, Willamette University. Anne-Valérie Ohlsson is an independent writer, researcher, and creator.
Shipping Weight: 2 pounds
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