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Product Description
Essentials of Marketing Research (with Qualtrics Card) (9781439047545): William G. Zikmund, Barry J. Babin: Books. An excellent text for first-time marketing research instructors who need a solid foundation for developing a new course prep. A sound text for experienced marketing research instructors who want something more than a 'basics' text but something less than the most comprehensive and challenging texts.
Shipping Weight: 2 pounds
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