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Product Description
Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isnt, and Why It Matters (Wharton Executive Education Essentials) (9781613630075): Peter Fader: Books. Knowing what your customers are worth is the secret to focusing your time and money where it makes the most difference. You can't be all things to all people, so you need to learn to find out who really matters to your success. Fader makes it clear with great ideas and a readable style.” Andy Sernovitz, author, Word of Mouth Marketing: How Smart Companies Get People Talking
Shipping Weight: 2 pounds
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