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 What is a Social Business? Tips and Framework to Give Your Business a True Competitive Advantage in the Networked Era Could not connect to Amazon
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What is a Social Business? Tips and Framework to Give Your Business a True Competitive Advantage in the Networked Era: Geoff De Weaver: Kindle Store. Social Business is about ‘future-proofing’ your business to ensure its continued success. It is also about becoming more flexible and open, embracing new technology, processes and attitudes, but most of all, listening to your customers. It recognizes that brands aren’t about messages any more – they’re about conversations. And, that the most important conversations are often between staff, partners and suppliers and facilitated by social media platforms like: Facebook, LinkedIn, YouTube, Google+ or Twitter.Building a Social Business is no longer an option but rather it is a necessity in today’s complex and ‘always on’ business environment. It will provide you with a competitive advantage today as well as in the months and years to come! Best of all social media tools and platforms can also help you conduct your business more efficiently and effectively. So if you need to collaborate with colleagues, partners and suppliers, engage in genuine conversations with your customers and grow your customer base you need to become a Social Business as soon as possible. Here’s something else to consider, according to IBM’s 2010 CEO Study, 57% of companies who invested in Social Business tools, out-performed their peers citing collaboration and teamwork as having a direct impact on their organization’s growth. So, if you want to compete in today’s business environment, you can’t opt out of becoming a Social Business.Finally, this book has been developed to assist you in building a Social Business so your business will become even more successful and profitable in the coming years because a Social Business is a connected business.

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