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Product Description
Fundraising Principles and Practice (Essential Texts for Nonprofit and Public Leadership and Management) (9780470450390): Adrian Sargeant, Jen Shang: Books. Praise for fundraising principles and practice Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort. —John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion UniversityThis is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising. —Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well SpentAdrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners. —Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, TorontoDesigned and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs. —SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc.Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that. —-Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising
Shipping Weight: 2 pounds
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