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Get Bold: Using Social Media to Create a New Type of Social Business (9780132618311): Sandy Carter: Books. For crying out loud, IBM 'gets' social media. Don't you think it's about time that you do? This is the book to get you started.--Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions “Sandy Carter has not just written a book, she has set a standard. Get Bold is NOT an option, it’s an imperative. It’s a book to be embraced, studied, and implemented.” --Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM! Sandy Carter is spot-on in Get Bold. IBM has understood for years that this social networking thing meant more than sharing pictures of funny cats. Get Bold speaks in a language that will satisfy the stodgiest of CEOs but with a passion that belies the importance of these tools for these times. --Chris Brogan, president, Human Business Works Looking for unparalleled innovation and improvements to the way your organization operates? In Get Bold, Sandy Carter demonstrates how leveraging powerful collaborative tools will transform your business into a vibrant social business. --Marcia Conner, Social Business Industry Analyst and coauthor of The New Social Learning Sandy gets it. It is all about Social Business and social media, the transformational forces in the world today! Her examples are global and applicable with lessons to help you get started fast!”--Loic Le Meur, founder of LeWeb, #1 social media and technology event in Europe Outstanding!!!! Sandy Carter, Women in Technology Hall of Famer, writes about Social Business in a way that you can just 'get it.' Sandy is a talented social media expert--who really understands the business side of technology. --Carolyn Leighton, founder/chairwoman, WITI (Women in Technology International) “This breakthrough book gives marketers a path to making the entire organization customer-centric using social media with real case studies and strategies for significant ROI. Most importantly, it provides the arguments you need to convince senior management that all departments in the organization must ride the wave together or your company risks getting lost out at sea.“--Roy Young, president of MarketingProfs, coauthor of Marketing Champions Get Bold is not another book full of buzz words that describe social media. It provides a clear blueprint for developing strategies that leverage social media to deliver tangible business results. If you want to create a social enterprise, you need to read this book!--Tony O'Driscoll, executive director, Center for Technology Entertainment and Media, Fuqua School of Business, Duke University “For years now, companies have been watching the growing popularity of social networking and asking themselves whether this is something they should pay attention to. In Get Bold, Sandy Carter urges companies to leverage social media to unlock the intellectual capital within their organizations, paving the way for unprecedented innovation and becoming a new type of Social Business. Her book is based on her experiences helping IBM become a world-class Social Business and working with clients around the world and across industries to help them do so as well. Sandy offers the readers of Get Bold an action-oriented Social Business agenda to them get started today.”--Irving Wladawsky-Berger, strat[7239] Sandy Carter is Vice President, Social Business Evangelism, in which capacity she is responsible for helping to set the direction for IBM’s Social Business initiative. Social Business is a more than $200 billion marketplace. Her career history is impressive. She has been a Chief Marketing Officer, Chief Sales Officer, Chief Software Alliance Officer, Business Leader, and Strategist who has successfully leveraged social techniques to drive business success. She and her teams have been awarded more than 25 social media awards for her innovative and successful implementation of Social Business techniques. In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace. Fast Company named Ms. Carter one of the most influential women in technology, and Everything Channel’s CRN magazine named her one of the 100 most powerful women in channels in 2010 and 2009. Ms. Carter is the best-selling author of two books: The New Language of Business: SOA & Web 2.0, which won the Platinum MarCom Award in 2008, and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market, which won the Silver MarketingSherpa award in 2009. Ms. Carter received MarCom awards for her blogger and Twitter communities and for the 2010 Business Partner Virtual Event. She has also been recognized by World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group as one of the top 10 women in social media. She was honored twice with the AIT United Nations Member of the Year award for helping developing countries in the area of technology. Ms. Carter is listed in Madison’s Who’s Who and the Cambridge Who’s Who. She was named Best Speaker by Baptie & Company for receiving the highest speaker rating at the Baptie 2010 Channel Focus North America/Latin America conference. AlwaysOn named Ms. Carter to the Top 25 Women in Tech to Watch list in 2010. Ms. Carter holds a Bachelor of Science degree in computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages. She received a patent for developing a methodology and tool to help customers create a technology deployment path in automation of their IT processes. Visit her best-rated blog at http://socialmediasandy.wordpress.com/ and her Twitter account at http://twitter.com/sandy_carter.
Shipping Weight: 2 pounds
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