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Product Description
Global Marketing (7th Edition) (9780132719155): Warren J. Keegan, Mark Green: Books. The main strength [of Global Marketing] is the ability of the authors to link examples to the basic theoretical concepts that has been previously discussed or that assumed to be known from previous principles class. — University of Central Florida reviewerStrengths of [Global Marketing] include clarity in writing, good organization, strong examples/illustrations, and an industry, or as my students say-real world, perspective. — Samford University reviewerI found the explanation of documentary credit to be excellent. This is a concept that students often misunderstand in other textbooks. — Samford University reviewerI think [the author's writing style, use of examples, and clarity of explanation] are the strength of the textbook. They are easy to understand, good use of examples and are clear in discussion. — Monmouth University reviewerI think the author's writing styles is one of the great strengths of the book. It is well written and easy to read. — University of North Florida reviewer
Shipping Weight: 2 pounds
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