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Product Description
Google AdWords For Dummies (9781118115619): Howie Jacobson, Kristie McDonald: Books. Learn how to build and manage AdWords campaigns that pay off for your business!Google AdWords can be a complex topic, which is exactly why you need this book. Here you'll find it divided into manageable chunks, showing what you need to consider before you start, how to structure your campaign and ad groups, tips for creating landing pages that grab visitors, advice on campaign management, and ways to maximize your results.Get started — learn to set up your account, use the AdWords Dashboard, plan your campaign, and write magnetic adsBe direct — take advantage of the AdWords direct-marketing approach to generate leads, make new sales, and test your website and marketing effortsCrunch the numbers — explore the tools in the AdWords interface that help you analyze your campaign and determine what's working bestSoft landings — see what goes into a perfect landing page and how to please Google's reviewersSend in the clones — boost your results by cloning your campaignsOpen the book and find:The two types of online marketingHints for reading the mind of your marketWhy split testing pays offHow to measure your resultsTips on tracking conversionsWho may show up on your landing pageWays to make your ads more effectiveTen common mistakes you can avoidVisit the companion website at www.gafd3.com for more information, detailed video tutorials, updates, and an e-mail newsletter on AdWords tips and strategiesLearn to:Use the new free tools includedin AdWordsWork with the new interface and use Website OptimizerCreate ads and landing pages that captivate visitorsManage your account with AdWords Editor
Shipping Weight: 2 pounds
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