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Grown Up Digital: How the Net Generation is Changing Your World (9780071508636): Don Tapscott: Books. A MUST READ...if you understand the Net Generation, you will understand the future.--The New York Times A fascinating look at how young people are transforming our culture. The bottom line: An insightful, data-rich analysis with broad implications for managers, marketers, and politicians. -BusinessWeek A thoughtful antithesis to entrenched and sometimes alarmist managerial opposition to internet-influenced behaviours.--The Financial Times Demonstrates the world-changing power of the Net Generation.--Eric Schmidt Chairman & CEO, Google In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In Grown Up Digital he uses the results to paint a portrait of this generation that is entertaining, optimistic, and convincing.-The Economist Grown Up Digital paints a generally encouraging picture . . . an optimistic view of how humans are evolving to engage with technology. Literally evolving: Mr. Tapscott cites scientific research that people who use digital media from a young age have different brain development than those who don't. . . . Republicans and Democrats, conservatives and liberals alike, can draw lessons about the expectations of young people raised on real-time access to deep layers of information. -The Wall Street Journal MEET THE NET GENERATION. “No one has been a more informed commentator on the transformative impact of the digital age than Don Tapscott.”—Brad Anderson, Chairman & CEO, Best Buy “Don Tapscott provides an exciting roadmap to surviving and thriving in the Connected Era.”—Michael S. Dell, Chairman & CEO, Dell “Don Tapscott nails it. A must read.”—Richard Florida, author, Who’s Your City? and The Rise of the Creative Class “For anyone leading a talent-based organization, Grown Up Digital is an essential read.”—William D. Green, Chairman & CEO, Accenture “The first guide to the land of the Net Generation that should be read both by visitors and residents alike.”—Nicholas Negroponte, Founder & Chairman, One Laptop Per Child “In Grown Up Digital, Tapscott uniquely shows how to harvest the big contributions this Net Generation has to offer.”—Frederick W. Smith, Chairman, President & CEO, FedEx “Don Tapscott is one of the world's leading cyber gurus.”—Al Gore
Shipping Weight: 2 pounds
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