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Product Description
Humanize: How People-Centric Organizations Succeed in a Social World (9780789741127): Jamie Notter, Maddie Grant: Books. “Humanize offers practical content and insightful thinking that will help businesses make the deep changes needed to thrive in today’s social world. “ —Mike Smith, author of Matchpoint and President of Forbes.com “Companies need to be social, and worry less about doing social media. In this timely and important book, Grant and Notter provide a detailed model for making the humanization leap. Social media success is about people, not logos, and embedding that attitude in your company isn’t easy. But armed with this book, you’ve got a fighting chance.” –Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social “I like how-to.Which is why I like this book immensely. It gets beyond theory (which is interesting) to give you something you can actually act on (which is far more useful)! Think roadmap, not research. In other words, you won’t finish reading this book and go, ‘Now what...?’” —Ann Handley, Chief Content Officer, MarketingProfs, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks,Webinars (and More) That Engage Customers and Ignite Your Business “The days of controlling your message are dead. Born is the human organization where people buy from people, not companies. This is not another social media book. Notter and Grant dispel the notion that your leadership and your culture can continue to be self-centered and two-dimensional.With additional reading recommendations and worksheets, they’ll have you well on your way to creating a sustainable shift inside and outside of your organization.” —Gini Dietrich, CEO, Arment Dietrich and founder, Spin Sucks Pro “Our organizations have been modeled after mechanistic machines,where the human being is often treated as a cog.We know better.We know humans matter. It’s time for a change. And this book illustrates how to be change agents as leaders, and for our organizations.” —Nilofer Merchant, author of The New How: Creating Business Solutions Through Collaborative Strategy “In 2002,Malcolm Gladwell released The Tipping Point, and changed the way we looked at influence. In 2008, Seth Godin released Tribes, and showed us how small groups of people could take Gladwell’s influence model and become leaders. Now, in 2011, Maddie Grant and Jamie Notter take these seminal books to their natural evolution. Humanize: How People-Centric Organizations Succeed in a Social World shows us how leadership and influence of your internal and external customer starts as all businesses start–with its people. This book strips away the myth of strong-arm leadership and offers solid, actionable paths that actually work. This is your compass for the direction your business needs to travel if you want to stay alive.” –Danny Brown, CEO of Bonsai Interactive Marketing, award-winning marketer and blogger a[7050] Jamie Notter is a Vice President at Management Solutions Plus, where he leads the consulting division. Jamie brings twenty years of experience in conflict resolution, diversity, leadership, and management to his practice, including seven years running his own consulting firm. Maddie Grant, CAE As the chief social media strategist for SocialFish, Maddie draws from more than 10 years of experience in marketing, communications, and international business operations to help associations large and small build capacity for using social media to achieve business results. Maddie is also the lead editor for SocialFishing, one of the most visited and respected blogs for the association/nonprofit industry.
Shipping Weight: 2 pounds
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