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Product Description
Ice to the Eskimos: How to Market a Product Nobody Wants (9780887308512): Jon Spoelstra: Books. Lessons drawn from the world of sports have long proven applicable to the world of business. Jon Spoelstra, who pushed sponsorship and fan revenue to unprecedented heights for the lowly New Jersey Nets basketball franchise, shows how to put big-league marketing expertise to use off the court in Ice to the Eskimos: How To Market a Product Nobody Wants. His 19 jump-start ground rules, sprinkled liberally with sports anecdotes, are designed to apply to any product or service.
Shipping Weight: 2 pounds
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