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Product Description
Insanely Simple: The Obsession That Drives Apples Success (9781591844839): Ken Segall: Books. Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple’s legendary Think different campaign, and he’s responsible for that little “i” that’s a part of Apple’s most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com.Follow Segall on Twitter: @ksegall.
Shipping Weight: 2 pounds
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