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Product Description
Intellectual Capital: Realizing Your Companys True Value by Finding Its Hidden Brainpower (9780887308413): Leif Edvinsson, Michael S. Malone: Books. In a corporate world where true value is no longer determined by physical assets alone, but instead by a combination of material and nonmaterial resources, businessman Leif Edvinsson and journalist Michael Malone propose a new way to bridge the gap between balance sheet and organizational reality. In Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower, they explain why today's companies must take intangibles seriously--and how to measure them so they can.
Shipping Weight: 2 pounds
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