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Internet Riches: The Simple Money-Making Secrets of Online Millionaires (9780814409954): Scott Fox: Books. In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods for strik­ing it rich on the Net. Exclusive interviews with dozens of mom and pop entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get: An inspiring guide to e-business opportunities, including instant e-businesses that require no start-up capital or technical training * proven strategies for making money from home and turning hobbies into businesses * low cost web marketing and product tips * legal and financial advice * detailed vendor recommendations * years of expertise and experience in one easy-to-use book Internet Riches also offers an innovative action plan for brain­storming new business ideas, and fun exercises to help readers determine the best moves for their particular situa­tions. Filled with practical pointers and motivational inter­views, it's the most powerful guide ever to finding financial freedom online! Q&A with Scott Fox, author of Internet Riches A 2007 survey showed that nearly half of American workers aren't satisfied with their jobs. What do you feel is holding people back from going into business for themselves? People give their hesitation lots of names but it basically boils down to fear. I wrote Internet Riches precisely to help people overcome these fears. Starting an e-business today is much easier, much cheaper, and requires much less technology expertise than most people realize. Unfortunately fear of failure, fear of embarrassment, fear that the learning curve is too steep, fear that there will not be a payoff for their work, fear that they cannot afford to do it, fear that they won’t be able to live up to their own expectations or the needs of the business combine to keep many people from even trying. It’s sad but true that in an effort to be rational, these fears often combine to create a self-image where a person can’t imagine themselves building a successful e-business. The problem is that this fear is based on an outdated 20th century understanding of the risks required to start your own business. As thousands of my readers have found, if you update your assumptions to reflect the realities of how easy it is to start your own business in the Internet Age, the conclusions change dramatically and in your favor. The facts are plain: online markets are continuing to grow explosively, the costs of the equipment and infrastructure have dropped dramatically, the flexibility of working from home on a part-time basis means that people don’t have to quit their full-time jobs to pursue online success, and the great upside available to people who own their own small businesses have all combined to completely change the risk/reward equation. Based on your research and experience, what areas have the most potential for growth in the coming years? I’d put these opportunities in 3 buckets: The first bucket is filled with the obvious growth opportunities such as international markets and the mobile web (By this I mean the evolution of e-commerce into mobile commerce on your handheld device). Continuing explosive growth in these markets offers major profit opportunities. The second bucket is the mining of niche markets. Because the Internet lets people communicate more easily than was possible in the 20th century, we are seeing the rapid emergence of millions of micro communities based on niche interests. This means that almost any hobby or issue can be used as the basis for a community of like-minded individuals. And anywhere there is a community, there is a market[6990] “Top e-business consultant” Fox reads his book, which offers help and advice for anyone interested in successfully launching an Internet-based business. Although not a professional reader, Fox does an adequate job, reading in a straightforward, no-nonsense style. The main key, according to Fox, is finding something you truly love and are familiar with to base your business on. He presents Internet millionaire secrets but never claims instant wealth, instead laying out the framework to help budding entrepreneurs navigate the seemingly complicated world of the Web. Fox gives specific examples (and admits to acting as consultant to some sites he discusses, including his wife’s Sweaterbabe.com) of artists, wedding experts, and book fans, among others who have successfully mastered Internet businesses and blogs. Even if the word entrepreneur doesn’t roll easily off his tongue (and he says it often), his advice is solid and useful. --Sue-Ellen Beauregard

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