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Product Description
Local Online Advertising For Dummies (9780470497425): Court Cunningham, Stephanie Brown: Books. Competition is tough! Get an advantage with online advertising aimed at local customersThe Internet has changed the way you attract customers to a local business. Now you need a killer Web site, strong presence on search engines, and a vibrant social media campaign along with your other ads to grab the attention of consumers. This book offers the advice of advertising professionals who know how the online world can provide big help for your business!Create a plan — discover where your customers hang out online, set goals, and identify strategies for successThe site's the thing — learn how to create a customer-focused Web site that's search engine–friendlyGetting them there — understand how to use search engine marketing, banner ads, and social networksTurn clicks into customers — use blogs, online video, and online coupons to engage visitors on your Web siteMeasure results — find out how to determine ROI, where your leads come from, and how to see if your ads are workingGet a $100 advertising credit from Yodle!Look inside for details on how your company can get $100 in online advertising from Yodle!Open the book and find:Proven strategies for using search engines to get more customersHow the Web is becoming more localDefinitions for the lingo of the online advertising worldIdeas for creating a catchy Web siteWays to engage your customers and keep them coming backWhen help is worth paying forHow to use e-mail without becoming a spammerTen common mistakes and how to avoid themLearn to:Plan and launch an effective local online advertising campaignSet up a Web site that draws local trafficMaximize your presence on top search enginesInside — find out how to get a $100 advertising credit from Yodle!
Shipping Weight: 2 pounds
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