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Product Description
Marketing 3.0: From Products to Customers to the Human Spirit (9780470598825): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan: Books. ‘…he [Kotler] sees that a new era of marketing is evolving. Customers have grown more knowledgeable.' (B2B Marketing Magazine, October 2010).
Shipping Weight: 2 pounds
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