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Product Description
CB4 (with Marketing CourseMate with eBook and Career Transitions Printed Access Card) (9781111821777): Barry J. Babin, Eric Harris: Books. I've been using this textbook for a couple of years now and I've found it to be an excellent textbook. The authors have done a great job - as has the publishing team. Thanks for all your outstanding work.CB gives a broad coverage of consumer behavior in a format that students relate to and are more apt to read before class.
Shipping Weight: 2 pounds
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