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Web Marketing For Dummies (For Dummies (Business & Personal Finance)) (9781118065167): Jan Zimmerman: Books. Can your business benefit from online marketing? Build your plan with help from a pro!The web is a bundle of wonderful destinations. Add an online strategy to your marketing plan and take advantage of all it offers! This book covers defining your market and working out your plan, building an effective website, maximizing search engine marketing, going mobile, reaching customers through Facebook and Twitter, and more.Plan, plan, plan — understand web marketing essentials, explore how the web can support your business goals, and define your planSite of the action — create a website that's user-friendly, packed with effective content, and designed to convert visitors into buyersKeep 'em coming back — with regular updates, reviews, testimonials, and webinarsUse analytics — to see what's working and what isn'tGoogle and more — optimize your site for Google, Yahoo!, Bing, and specialty search directoriesWave your banner — learn about online banner ads, pay per click, sponsorships, and daily deal sitesGet going — explore mobile marketing options such as SMS, mobile e-mail, and coupon distributionBe socially successful — see how to use Facebook, Twitter, and LinkedInOpen the book and find:Tips on designing your business websiteSteps for adding e-commerce to your siteHints on getting found bysearch enginesHow e-mail adds to your marketing planWhy social media is a big deal in web marketingWhen paid advertising is a good choiceHow to analyze the results of your effortsLearn to:Use e-mail marketing, pay per click, and banner adsMaximize social media to build brand loyaltySelect the best tools to market an e-commerce siteStay ahead with mobile marketing
Shipping Weight: 2 pounds
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