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Product Description
Marketing of High-Technology Products and Innovations (3rd Edition) (9780136049968): Jakki J. Mohr, Sanjit Sengupta, Stanley Slater: Books. Jakki Mohr has made a substantial contribution to high tech marketing with this book. -- James T. Simpson, Marketing Professor & Director, Center for the Management of Science and Technology, University of Alabama at Huntsville...addresses a growing need, given the importance, yet difficulty, of marketing high-technology products. ...well-organized and interesting to read. -- Joe Cannon, Marketing Professor, Colorado State University
Shipping Weight: 2 pounds
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