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 A Master Class in Brand Planning Could not connect to Amazon
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A Master Class in Brand Planning: The Timeless Works of Stephen King (9780470517918): Judie Lannon, Merry Baskin: Books. Every planner needs this book - and the brave ones will give it to their clients, too.  (Admap, November 2007)A valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking.  (Retail & Leisure International, December 2007)...a good book to keep beside your desk...it will help to clear the mind as an ongoing mental workout.  (Market Leader, Winter 2007)

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