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POD for Profit: More on the NEW Business of Self Publishing, or How to Publish Your Books With Online Book Marketing and Print on Demand by Lightning Source (9780938497462): Aaron Shepard: Books. Aaron Shepard is the undisputed expert at earning profit from POD. Here are the step-by-step instructions for setting up your own publishing operation and optimizing the financial benefits. Following his steps, you will earn two or three times as much per book. -- Bruce Batchelor, author, Book Marketing DeMystified, and founder and former CEO, Trafford Publishing A graduate course and definitive guide for advanced POD publishing. -- Morris Rosenthal, author, Print-on-Demand Book Publishing A tremendous amount of information that will benefit an author who self publishes not only through Lightning Source but by any other method. -- Kevin Sivils, author, Self-Publishing with Amazon's CreateSpace Remarkably thorough and readable. -- Jonathan LeBlanc Roberts, Breton Bay Publishing I wish I had read a book like this before I started publishing. -- Brandon Simpson, Small Town Press Invaluable advice for any small press or independent publishing firm. -- Max Scratchmann, Poison Pixie Publishing Could not be more timely or helpful. What a wealth of information . . . and not just what to do, but HOW. -- Malcolm Dell, Elbow Grease Publishing Aaron Shepard is exceptional in his ability to keep up with the ever-changing minutiae of the world of self publishing via POD. I wouldn't want to publish without this book within reach. -- John Culleton, Wexford Press Don't go into publishing without it. -- Grace Bridges, Splashdown Books Another gold mine of information from Aaron Shepard. Absolutely required reading for any self publisher. -- Christy Pinheiro, author, The Step-By-Step Guide to Self-Publishing for Profit! Lots of valuable, easy-to-understand information. I will recommend this highly to my self-publishing clients as a reference for their many questions. Even after more than a decade in the business, I learned a few things from this book. -- Jamie Saloff, Saloff Enterprises Indispensable if you are considering printing your book POD. Covers every aspect of the process in depth. -- Norma Lehmeier Hartie, Lingham Press After Aaron's 'Aiming at Amazon' and 'Perfect Pages,' his new book completes the tool belt allowing small press entrepreneurs to succeed. Learn the elements essential to flourishing as a publisher -- and not just any kind -- a profitable one! -- T.D. Hollowell, Undiscovered Press Required reading for anyone who wants to publish independently while maximizing their profits. The publishing industry insights, step-by-step instructions, examples, resources and practical advice are a gold mine for authors. -- Dana Lynn Smith, The Savvy Book Marketer Covers all you need to know about self publishing with POD so you can bypass the beginner's mistakes and get to the good bits! -- Jennifer Stewart, Write101.com Everything you need to know to work with Lightning Source is contained in this book. -- Zoe Winter, Indie Books Journal (blog of IndieReader.com), Apr. 12, 2010 Clearly written and very nicely organized. . . . Aaron Shepard uses his own experience and expertise in the field to help others not only get their material out there but be profitable. A choice and very highly recommended read for anyone considering print on demand as a publishing option. -- The Midwest Book Review, June 2010 Well balanced. . . . Knowledge is power, and this book definitely has a lot of power behind it. -- Cheryl Anne Gardner, POD People, June 2, 2010 Will definitely save you time and money. -- Susan Penn, The Crea[6432] A CHANGE OF PLANS -- A NOTE FROM AARON Most of POD for Profit offers general advice that will benefit any self publisher working with Lightning Source. An important part of it, though, is based on a specific publishing plan that in many cases could double your profit. Due to changes at Amazon in 2011, that plan no longer works as described. To replace it, I've come up with a revised approach that I call Plan B. So, after reading my book, please visit my Publishing Page online for the modifications you'll need to achieve that kind of profitability. ///////////////////////////////////////////////// BOOKS ON SELF PUBLISHING BY AARON SHEPARD AIMING AT AMAZON: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com. There has never been a self publishing manual like this. Aiming at Amazon is NOT about getting your book into bookstores. Instead, it lays out an innovative approach that targets sales on Amazon.com. It reveals how to make a book sell well online, with tips never before offered. And it doesn't stop there -- it gives you a way to publish your book that can greatly increase your profit per copy. Avoid publishing plans that handicap you almost before you begin. Let Aiming at Amazon introduce you to the NEW business of self publishing. POD FOR PROFIT: More on the NEW Business of Self Publishing, or How to Publish Your Books With Online Book Marketing and Print on Demand by Lightning Source. CreateSpace uses it. Lulu.com uses it. So do AuthorHouse, iUniverse, Xlibris, and almost every other self publishing company in the US, Canada, and the UK. Lightning Source is the printer and distributor at the heart of the print on demand industry. So, why pay a middleman? In this follow-up to his groundbreaking book Aiming at Amazon, Aaron Shepard explores how to greatly increase your profit by working directly with Lightning. If you're serious about making money with POD publishing, this book can show you the way. PERFECT PAGES: Self Publishing with Microsoft Word, or How to Design Your Own Book for Desktop Publishing and Print on Demand (Word 97-2003 for Windows, Word 2004 for Mac). Nowadays, new technologies and services have made it easier than ever to publish your book, but there's one question you may still face: Do I need an expensive page layout program, or can I just use a word processor like Microsoft Word? With this book as guide, you'll soon be producing pages from Word that no reviewer will scoff at.
Shipping Weight: 2 pounds
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