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Prescription for Excellence: Leadership Lessons for Creating a World Class Customer Experience from UCLA Health System (9780071773546): Joseph Michelli: Books. Joseph A. Michelli, Ph.D., is the bestselling author of The Starbucks Experience, The New Gold Standard, and The Zappos Experience. He is an internationally sought-after speaker and organizational consultant who has been featured on The Glenn Beck Show and CNBC’s On the Money.

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