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Ready-to-Wear Apparel Analysis (3rd Edition) (9780130254344): Patty Brown, Jane Rice: Books. Preface The purpose of this book is to provide an understanding of the production of ready-to-wear apparel and to present a method for evaluating its quality The book takes an industry approach, integrating the study of traditional clothing design and construction with that of apparel mass production. The resulting body of knowledge and related vocabulary are important tools for anyone pursuing a career in the apparel industry. To make informed business decisions in the apparel industry, one must understand how apparel products are developed and produced and appreciate the features that affect cost and quality. A familiarity with apparel production and quality and how they are achieved enhances effectiveness on every level:Designers and merchandisers establish product standards that maximize quality while balancing cost limitations. Suppliers of equipment, materials, and services meet the manufacturers' requirements. Manufacturers communicate quality expectations to contractors. Wholesale representatives educate retail buyers about quality features. Retail buyers choose garments that perform as intended and deliver value to the consumer. Advertisers and marketers promote quality features to the target market. Retail salespeople communicate quality features to consumers. Consumers make informed purchase decisions. In short, anyone can benefit from a knowledge of apparel quality. WHAT'S NEW IN THE THIRD EDITION An important addition to the third edition is the bonus chapter about Soft Home Fashions. There is an increasing interrelationship between the traditional fashion industry (apparel and apparel accessories) and the home fashions industry. In fact, the two industries are sometimes referred to more broadly as part of the soft goods industry, including all sewn products that share a reliance on textiles as their main component. Therefore, providing information on how these related products are developed, produced, and evaluated will be helpful to many who are interested in apparel fashions but eventually find that their careers lead them to require a knowledge of home fashions as well. This information is included as a bonus chapter for instructors who choose to cover it, encouraging students to broaden their career options. However, other instructors may choose to use the chapter mainly as reference material. Another exciting addition to the third edition is the inclusion of Try a Real-Life Scenario case studies in each chapter. Each of these short cases is adapted directly from a situation that actually occurred in the industry. Each situation challenges students to integrate their reading and experience while discussing what decisions they would make if they were responsible for the outcome of each case. The cases do not have right and wrong answers, but instead have different possible solutions depending on varying opinions and viewpoints. These cases should provide lively points of discussion as well as prepare students for the types of decisions they will be expected to make every day as apparel/home fashions industry professionals. The discussion of ethics and codes of conduct has been expanded in this edition to assist students in evaluating decisions in an ethical context. The Related Resources list at the end of the book contains an updated and expanded list of textile- and apparel-related websites. Using this list, one of the most complete you will find anywhere, students can find up-to-the-minute information on the Internet, expanding their study and understanding of many issues discussed in the text. The Related Resources list provides an important professional resource for continuing study and keeping abreast of the most current information on many topics. We encourage you to lead your students on Internet forays to experience the wealth of knowledge waiting there for them. In the third edition we continue to present information about apparel analysis using an industry approach. The book is organ[6259] Professors have told us that this book is the textbook they wanted to write, to teach their students what they need to know about apparel production and quality. People in the apparel industry have told us that this is a textbook that truly has practical applications for their work. So what's in this textbook that you might want to know more about? Making product decisions in the context of the fast-paced, global nature of today's apparel industry. Developing, producing, and evaluating apparel products for quality. Improving communication using apparel industry vocabulary. Balancing cost and quality for long-term profitability. And what's new in the third edition of this market-leading textbook? NEW! Case studies that let you try a Real-life Scenario. NEW! Coverage of other soft goods through the addition of a useful new chapter on fashions (bed, bath, tabletop, etc.). NEW! Many updated photos and illustrations to complement the visual learning and understanding of important concepts. NEW! One of the most complete lists of textile and apparel-related web sites you will find anywhere, for finding up-to-the-minute information on the Internet.
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