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Product Description
The Retail Doctors Guide to Growing Your Business: A Step-by-Step Approach to Quickly Diagnose, Treat, and Cure (9780470587171): Bob Phibbs: Books. ‘‘DON’T BUY THIS BOOK IF YOU ARE A COMPETITOR OF MINE!—but otherwise Bob Phibbs has great advice that that will enable you to make more money and have a successful business.’’—Tom Sullivan, Chairman/Founder, Lumber Liquidators‘‘There’s no denying that retailers have taken a beating lately. But the smart ones find a way to stop the bleeding and start looking ahead for new opportunities. With his plainspoken style and real-world anecdotes, Bob Phibbs gets back to basics and provides a helpful guide for entrepreneurs determined to survive the current downturn—and position themselves for the next big upswing.’’—Rod Kurtz, Senior Editor, Inc. magazine‘‘Everyone knows that it is important to gain sales, but most do not know what that really takes or how to do it. This book will lead you on a journey that describes, analyzes, and provides real world examples how to really affect change with your business. If you will follow the treatment given, you’ll be rewarded with the most important measures of a business’s success—profits, not just sales.’’—Georgette Mosbacher, President and CEO, Borghese Cosmetics‘‘Bob Phibbs presents more useful information in his typically direct and thought-provoking style that challenges you to really assess the performance of your business, your employees, and most importantly yourself. We often talk about personality types in leadership training and development, but it is not typically thought about in relation to the customer. Bob shows how these personality types play a role for you, your employees, and your customer, and how it can be most useful in looking for new approaches.’’—Kurt Rachdorf, Retail Operations Senior Manager, LEGO‘‘Phibbs’ no-nonsense approach to understanding your business and how to improve it is direct and refreshing. The concept of being objective and taking responsibility for your business can quickly make all the difference between success and failure, and Bob brings that to the table right from the start of this book. Great inspiration for any business owner!’’—Jeff Janke, Vice President, Retail Alliance Programs, Hunter Douglas Window Fashions‘‘Bob blends his extensive retail experience and his direct style to tell it like it is. As retailers, we may not always likewhat he says, but it’s hard to argue with the basics of running a successful business. In a market influenced by almost endless competition for the consumer’s dollar, retailers need to continually ask themselves tough questions about what TRULY differentiates their offering. Bob effectively reminds us of this hard reality. Bob’s analytical approach allows us to better understand the filter throughwhichwe see our businesses. Only by adjusting our focus are we able to evaluate the true state of affairs.—Alistair Linton, Director of Retail Development, Benjamin Moore Paints‘‘During my 30 years in the small business arena, Bob stands out as a ‘pro’s pro’ in retail marketing. If you’re determined to accelerate your growth, his street-smart book is a must. Buy it, read it, do it!’’—Steve Olson, Publisher, Franchise Update Media Group‘‘Phibbs’ new book addresses everything necessary to take the pulse of your retail operation so you can find the cure. Whether it’s managing staff, merchandising, or producing real sales, it prescribes a hands-on, real world, step-by-step approach to managing your business. Good news! The Doctor is in the house.’’—Joseph Dagley, Yamaha Motor University‘‘Bob Phibbs has been my go-to retail expert for many years and his book shows why: he draws from a deep well of knowledge, presenting his advi[6844] Help Your Business Thrive with the Retail Doctor!Are you among the thousands of small businesses frustrated by market challenges, willing to change, but unsure of the right path for your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you.Whether you're a mom-and-pop, chain, franchise, or service business, this no-nonsense, accessible guide delivers spot-on advice so you can:Make over your small business to become profitableEffectively market your business onlineUnderstand how personality types affect your businessRecognize how mark-ups, price points, and discountsaffect your bottom lineAvoid the common mistakes merchants make in a downturnIncrease your profitability on every transactionAnd much more!
Shipping Weight: 2 pounds
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